"Tennis clothes are great for sex appeal," Eugenie Bouchard credits tennis attire for her modeling success
WTATuesday, 25 June 2024 at 21:30
Eugenie Bouchard commented that tennis clothes and short
skirts are 'great for sex appeal'. The former Wimbledon runner-up and former
world No. 5 spoke about her transition into the modeling world and the sexual
appeal of tennis outfits.
In 2014, Bouchard found a place among the top players of the
moment after reaching the semifinals at the Australian Open and French Open,
and then the final at Wimbledon, where she fell to Czech Petra Kvitova. This
exposure allowed her to secure lucrative deals off the court and enter the
modeling world.
The Canadian spoke in an interview with Valeria Lipovetsky,
mentioning that her ability to attract more sponsors grew as she became more
comfortable with the attention: "Tennis, first of all, is a great sport
for that sex appeal side,” she said.
"I mean, we're wearing short skirts, we're wearing tank
tops. It's fun to turn on the TV and watch that. Right away, I was able to get
great marketing deals off the court,” Bouchard added. "Being asked to be
in the Sports Illustrated Swimsuit Edition a few times. Exploring that path was
definitely on my to-do list; it's definitely part of who I am because I think
it's great.
"Why keep myself in a box? Why not try to become
bigger, or better, or transcend tennis, or explore other fields? Tennis is the
only thing I know, but it can't be the only thing I'll ever do in my life. So I
found it very interesting to be in magazines or do fashion stuff and see that I
really enjoyed these things as well."
Despite becoming one of the top players at just 20 years
old, Bouchard couldn't replicate her great year for the rest of her career. In
2015, she reached the quarterfinals of the Australian Open and the fourth round
of the US Open, but then only reached the third round of a Grand Slam a couple
more times. Her last main draw was at the 2020 French Open, and since then, she
hasn't surpassed the qualifiers.
Eugenie Bouchard
Recently, Bouchard faced criticism for transitioning to the
world of pickleball. Many believed that the Canadian had lost her focus on
tennis: "I would've done more of it. Completely. Why stop myself? There
are things I said no to that I regret. Why stop myself from trying to be
everything I can be? Maybe you wouldn't have heard of me if I didn't do some of
my off-court stuff,” Bouchard stated.
"And that is just increasing my fanbase, my audience,
which in turn helps me get better brand deals, better endorsements. Not just in
a personal way for me, 'OK, I can actually make more money out of this,' but in
a general sense, 'OK, we have someone who is maybe a casual fan who is going to
come to the Miami Open to watch me play.'
"That's good for tennis in general, for female tennis,
for women's sports, that's good for everything. The more we can expand and
broaden our reach, the better it is, no matter in what way. So for anyone to
possibly say anything about that to me is shocking," she concluded.
Cristhián AvilaTennis Journalist
Cristhián Ávila is a tennis journalist based in Santiago, Chile, and has been part of the TennisUpToDate team since early 2023. He covers the ATP and WTA Tours as well as all four Grand Slams, producing breaking news, match reports, analysis, and regular liveblogs from major tournaments.
His reporting combines statistical analysis with clear explanation, helping readers understand tactical developments, player form, and broader storylines across the tour. Working fluently in both Spanish and English, Cristhián collaborates with an international editorial team and contributes to comprehensive global coverage. As part of his work, he has conducted interviews and media interactions with leading figures in the sport, including Caroline Wozniacki and John McEnroe.
In his journalism, Cristhián places strong emphasis on careful sourcing, editorial accuracy, and updating articles promptly when new, verified information becomes available. His coverage is grounded in research, context, and direct engagement with professional tennis.
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