Tunisian trailblazer Ons Jabeur continues to make history, becomes first tennis player to join forces with Saudi brand
WTATuesday, 09 January 2024 at 05:00
Tunisia’s tennis star Ons Jabeur has created history as she
becomes the first player in the history of tennis to join hands with a Saudi
brand.
The 29-year-old signed up with Kayanee which is a Saudi
brand backed by the all-powerful Public Investment Fund (PIF). She was previously
associated with Lotto Sport Italia.
Kayanee chairman Princess Reema Bandar Al Saud expressed
excitement after signing one of the most high-profile women’s tennis players to
join hands with the company.
“Ons Jabeur is not only a phenomenal athlete but also a
symbol of resilience and determination,” she said. “We are honoured to have her
as our global athletic ambassador. This collaboration is not just about
fitness. It’s about inspiring young women to pursue their dreams and seek their
own place on an international playing field.”
Jabeur, who is a three-time Grand Slam runner-up, stated
that she is keen to discover the country more and is also hoping that she will be
able to play a part of bringing more tennis to the country.
“It’s a country I want to discover more and hopefully bring
tennis more there,” she said. “Hopefully (the WTA goes there). Of course I’m
one of the players that will push to go there. I feel this country deserves a
chance to have sports events; they started of course with football, and, now, I
feel like tennis could be there. It’s not about the money, for me it’s about
giving a chance to younger women, or any women to practice sports and discover
amazing things.”
Azeem Siddiqui is a seasoned sports journalist and data analyst with a strong background in both digital media and live sports production.
He began his journalism career working with partners of The New York Times and has since contributed to several leading international sports publications, including Fox Sports Asia, Calciomercato, and GiveMeSport. Since 2023, Azeem has been part of the TennisUpToDate team, where he has played a key role in sustaining the platform’s growth and ensuring tennis fans receive timely and reliable coverage of the sport’s biggest stories.
In addition to his editorial work, Azeem has extensive experience as a data analyst in live sports broadcasting—particularly in cricket—where he combines analytical precision with creative storytelling. He has collaborated with multiple production companies and cricket boards worldwide, delivering real-time insights and data-driven narratives during live match coverage.
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