What. A. Moment. Ons Jabeur becomes the first woman to defeat three top-10 opponents at the same #Wimbledon since Serena in 2012! (H/T @OptaAce)
Tunisian trailblazer Ons Jabeur continues to make history, becomes first tennis player to join forces with Saudi brand
WTATuesday, 09 January 2024 at 05:00
Tunisia’s tennis star Ons Jabeur has created history as she becomes the first player in the history of tennis to join hands with a Saudi brand.
The 29-year-old signed up with Kayanee which is a Saudi brand backed by the all-powerful Public Investment Fund (PIF). She was previously associated with Lotto Sport Italia.
Kayanee chairman Princess Reema Bandar Al Saud expressed excitement after signing one of the most high-profile women’s tennis players to join hands with the company.
“Ons Jabeur is not only a phenomenal athlete but also a symbol of resilience and determination,” she said. “We are honoured to have her as our global athletic ambassador. This collaboration is not just about fitness. It’s about inspiring young women to pursue their dreams and seek their own place on an international playing field.”
Jabeur, who is a three-time Grand Slam runner-up, stated that she is keen to discover the country more and is also hoping that she will be able to play a part of bringing more tennis to the country.
“It’s a country I want to discover more and hopefully bring tennis more there,” she said. “Hopefully (the WTA goes there). Of course I’m one of the players that will push to go there. I feel this country deserves a chance to have sports events; they started of course with football, and, now, I feel like tennis could be there. It’s not about the money, for me it’s about giving a chance to younger women, or any women to practice sports and discover amazing things.”
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