Using her finances wisely: Serena Williams has invested in over 85 companies since tennis retirement
WTA
America’s legendary tennis star Serena Williams has revealed
that she has invested in 85 different companies since her retirement.
The 42-year-old is often regarded as the greatest player in
the history of women’s tennis in the singles category, having won as many as 23
Grand Slam titles.
Serena announced her retirement from the sport in September
2022 after struggling with form and fitness. The Michigan-born, in a video on the social media platform TikTok, revealed her life as an entrepreneur where she has
invested in more than 85 companies using her savings.
"Hey everyone, I thought it'd be really fun to kinda
talk about things that I do now that I don't play professional tennis anymore,”
she said. “Kinda evolved from that. One thing that I have been doing, that I'm
doing for years and years is investments.
"So I invest in a lot of companies, early companies, so
think early stage, where companies have just started. And, I've always done
this, I've actually been investing for over 14 years.
"Just been an entrepreneur, while I was playing tennis,
it's super important for me to make a plan B while I was doing my plan A.
Sounds weird, like a plan B.
“But it was fun, it
was really important for me to do that, she added. "So, in my personal
portfolio, I have invested in over 85 companies, maybe? Also, 14 are unicorn
and a few decacorns."
Azeem Siddiqui is a seasoned sports journalist and data analyst with a strong background in both digital media and live sports production.
He began his journalism career working with partners of The New York Times and has since contributed to several leading international sports publications, including Fox Sports Asia, Calciomercato, and GiveMeSport. Since 2023, Azeem has been part of the TennisUpToDate team, where he has played a key role in sustaining the platform’s growth and ensuring tennis fans receive timely and reliable coverage of the sport’s biggest stories.
In addition to his editorial work, Azeem has extensive experience as a data analyst in live sports broadcasting—particularly in cricket—where he combines analytical precision with creative storytelling. He has collaborated with multiple production companies and cricket boards worldwide, delivering real-time insights and data-driven narratives during live match coverage.
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