Video: Raducanu featured in Sports Direct Christmas commercial along with several British sportspeople

Following her shocking victory at the 2021 US Open, Emma Raducanu continues to add to her list of endorsement deals as the British sensation was featured in a new commercial by Sports Direct.

Having already secured lucrative deals with Tiffany and Dior, the 18-year old was revealed to be the new face of Sports Direct, a retail sporting apparel company. Raducanu appeared in their latest Christmas commercial besides the likes of other British sports stars, including football players Jack Grealish and Declan Rice, world heptathlon champion Katarina Johnson-Thompson and Rugby player Maro Itoje.

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The £6 million campaign is a fun-filled advert that is likely to get people eager to play sports even during the winter, although Raducanu is ready to get back to training. The US Open champion has struggled for form since winning in New York and will finish her season at the Upper Austria Ladies' Linz tournament later this month.