With Super Bowl LVI taking place this weekend, eagle-eyed tennis fans will get a glimpse of WTA legend Serena Williams, who is featuring in two ads set to air during the event.
Super Bowl ads are known for attracting the biggest celebrities, therefore it is no surprise that Williams has been asked to star in two commercials. Earlier this week it was confirmed that the 23-time Grand Slam winner will appear in Michelob ULTRA’s star-studded Super Bowl 56 commercial.
The who’s who of sport – including United States Women’s National Soccer player Alex Morgan, golfer Brooks Koepka, the WNBA’s Nneka Ogwumike, NBA star Jimmy Buttler and NFL great Peyton Manning – face off at the Superior Bowl.
While the rest of the cast is already enjoying a fun day at the bowling alley, Williams – wearing a jump suit – makes a late entry leading to everyone slowing down and looking up as the tennis great walks in and actor Steve Buscemi ends the commercial by saying “game time”.
Williams, who has not played any competitive tennis since picking up a serious injury at Wimbledon last July, will also star in an advertisement for home fitness gym Tonal Systems Inc.
A Tonal at-home gym costs around $2,995 (roughly £2,200), but Williams has a connection to the company as she was an early Tonal investor.
According to CNBC, Tonal is using the “ad to make a point to women that they can use strength training equipment just like men” and wants to debunk the idea that women will get “very muscular” if they use weights.
Williams is seen using the Tonal gym during the ad and states: “Never be afraid of your strength, because your body is capable of amazing things. The one they said you shouldn’t have, the one driven by a power they can’t see.
“Own your strength, and see how far it takes you.”
Growing up in a household where soccer was king, my earliest memories are filled with chants from packed stadiums and the rhythm of a ball being passed across neighborhood streets. But somewhere along the way, the quiet elegance and raw emotion of tennis pulled me in. What began as a curiosity became a lifelong passion; not just for the sport itself, but for the stories it tells: of grit, of heartbreak, of improbable comebacks and human resilience.
As a tennis writer, I bring the observational lens of someone who didn’t grow up in the sport, but fell in love with it as an outsider; a perspective that lets me see both its technical beauty and its emotional depth. Over the years working with TennisUpToDate, I’ve had the privilege of reaching more than 3.5 million readers worldwide, with one of my features ranking among the site’s top three articles.
With a background in storytelling and a creative mind always searching for meaning beyond the scoreboard, I aim to craft narratives that go deeper than results and rankings. Whether it’s a rising star breaking through or a veteran fighting off Father Time, I try to capture the heartbeat behind the headlines.
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