Alex de Minaur leaves longtime sponsor with major change imminent
ATPWednesday, 31 December 2025 at 13:30
Alex de Minaur will reportedly end his Asics apparel sponsorship after 11 years and being a major face of the brand. He will now switch it seems towards Wilson who continue to make a big splash in the tennis world.
De Minaur and Asics posted two photos on social media, one of him as a youngster and one present day and said goodbye to the Aussie ace who racquet asid was always in head-to-toe Asics throughout his career and during his run towards the top of the sport.
"Eleven years by your side. Grateful for every step, every memory. Proud to have supported you in your journey to the top," the post read.
Tennis journalist, Jessica Schiffer of Hard Court then reported that he will move to Wilson saying that they have done a tremendous job on the women's kits and now it is time to cook something off on the men's side for him.
Wilson continue tennis push
Wilson has been making a big splash when it comes to WTA stars in particular with Marta Kostyuk in particular the first athlete to be signed head to toe with them and was alongside De Minaur at a Wilson event earlier this year at the US Open.
Given her stylish nature anyway, it has drawn new eyes onto the brand and the fits that she has for each major tournament. While also rising Canadian Victoria Mboko as well as Peyton Stearns have also been involved in the brand and their head to toe line.
They launched their first lifestyle tennis apparel in 2021 and has continued to make moves in that space since then. De Minaur is currently World No.7 ahead of the United Cup and Australian Open. In 2024, he reached World No.6 and also the Quarter-Finals of the last Australian Open which is his joint best result across all Grand Slams.
His next tournament is the United Cup when Australia face Norway albeit they tend to wear unless they are Swiatek or have specific deals the kit of their country so likely the first look at his new Wilson kit won't be for a bit. He has a Wilson racquet anyway so has been associated to the brand for a while.
Samuel GillEditor-in-Chief
Samuel Gill is the Chief Content Officer (CCO) of TennisUpToDate.com, a role he has held since 2020. He is responsible for editorial governance across the platform, including setting content standards, overseeing accuracy and consistency, and guiding long-term editorial strategy. Since joining, he has contributed more than 10,000 articles and editorial pieces across the TennisUpToDate network, playing a central role in the daily operation and development of the site.
Based in Leicester, Samuel has a broad background in tennis media. In his current role, he works closely with editors and writers to ensure coverage meets clear journalistic standards, with particular attention to verification, consistency, and timely updates when new information becomes available.
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