Carlos Alcaraz being cashed in on despite not reaching career ceiling slammed by Ion Tiriac

Carlos Alcaraz is widely seen as the player to be the next hot commodity atop the tennis tour and anchor the future. But caution has been the message by Ion Tiriac who has slammed those already cashing their chips on him.

Tiriac who is know to not hold back and runs tournaments himself as well as being a former player is now a successful businessman in his own right. The Romanian said that Alcaraz has not hit his ceiling yet.

So for those currently cashing in on him, they should wait until he reaches the top and then reap the rewards of what he can achieve ala Djokovic, Nadal and Federer. A pretty dim view to have a player as a commodity instead of a human. But being in the business of making money, it is also an honest view on the commercial side of tennis.

“He’s a talented player, he’s sensational, he has incredible speed and power, but I think we’re doing too much around him, that we already want to reap the benefits economically when we’re just starting our career. You have to be much more patient, leave him alone because the dollars that we earn today is nothing compared to what we can «earn» in a few years," said Tiriac as per WeLoveTennis.

It has been an up and down few weeks for Alcaraz as he had the experience of teaming with Rafael Nadal in the Olympic Games. But he fell short in the gold medal final. He is back in action this week in Cincinnati. "It was a great experience, talking with Rafa off the court, knowing each other much better off the court. It was a great experience, obviously, playing doubles together. It was great,” Alcaraz stated on Sunday in Cincinnati.

“It was something that I will never forget, for sure. I learned a lot talking to him on court, off the court as well. I think we played a great tennis in doubles, even if we are not used to playing doubles very often.

"A little bit disappointing at the end, because we thought that we could do it better, but in general, we were happy. And obviously talking about myself, I reached my dream, my dream came true, playing doubles alongside Rafa. I always want to be better. I always think that I could do it better. Obviously, I had a great summer: Roland Garros, Wimbledon, silver in the Olympics. Obviously, I wanted the gold medal."