Carlos Alcaraz signs multi-million Nike deal after French Open victory

ATP
Saturday, 15 June 2024 at 00:34
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Spain’s young tennis star Carlos Alcaraz has signed a new multi-million dollar deal with sports fashion brand Nike.
The 21-year-old is often regarded as one of the most highly rated players currently playing men’s tennis in the singles category, along with Italy’s Jannik Sinner.
Alcaraz once again showcased his class after winning the French Open after beating Germany’s Alexander Zverev in the final in a five-set thrilling with a score of 6-3, 2-6, 5-7, 6-1, 6-2.
After that triumph, it seems that things are going from good to better, as Alcaraz has now reportedly signed a new multi-million dollar deal with Nike, according to Relevo.
The report further stated that the new deal will be worth between $15 and $20 million to the reigning world number two.
The report also mentioned that the sports fashion brand will have a new logo for Alcaraz, something similar to the one Nadal had in the past. The former world number one had a special logo, ‘bull’, for him.
It was reported that negotiations over a multi-year deal with Nike had been going on since 2023, and Alcaraz’s success in Paris all but secured the deal.
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Carlos Alcaraz defeated Germany's Alexander Zverev in the final to lift the French Open.
Alcaraz’s triumph in Paris was his third major title in professional tennis, an incredible feat considering that he is still only 21.
His first major title was the US Open in 2022, when he defeated Norway’s Casper Ruud with a score of 6–4, 2–6, 7–6(7–1), 6–3.
Last year, Alcaraz won his second Grand Slam title after beating Serbia’s legendary tennis star Novak Djokovic in the final in a five-set thriller, with a score of 1–6, 7–6(8–6), 6–1, 3–6, and 6–4.
This year, the reigning world number two is having a mixed time on the court. Before clinching the title in Paris, Alcaraz missed the Barcelona Open, Monte-Carlo Masters and the Rome Masters because of a forearm injury.
His only title before the French Open was the ATP 1000 event at Indian Wells, where he defeated Russia’s Daniil Medvedev with a score of 7-6, 6-1.

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