"For me it's important": Andrey Rublev reveals motivation behind starting 'Play for the Kids' campaign

Russia’s tennis star Andrey Rublev has revealed the motive behind starting the 'Play for the Kids' campaign. The 26-year-old is not only regarded as one of the best players currently playing in men’s tennis but is also famous for his work off-the-court where he has started his foundation to help kids with critical conditions and also initiated a brand to raise awareness.

Rublev, who is currently taking part in the Rome Open and is coming on the back of winning the Madrid Open, was recently quoted in a report where he revealed what motivated him to start the ‘Play for the Kids’ campaign. "I don't know, it just came to my head long time ago when I start to put it. Even before clothes, before foundation," he said. "I put it first somewhere on the camera in maybe China or Cincinnati, and I put it in one or two more times. And I say, why only I put it on a camera, why not use it?

“It's something related to me because for me it's important. The generation, the kids, for them to be more kind, more humble," he added (27:48). "To have more light, because in the end, most people are horrible, and they're trying to use you. That's why, I don't know, I felt I can use it."