"Should be sold dearly to a few companies": Ion Tiriac says Jannik Sinner should be careful on endorsements after Australian Open win
ATP
Former
Romanian tennis player Ion Tiriac advised Jannik Sinner to be cautious about
easy earnings and new endorsements. The former French Open doubles champion
emphasized the importance of not getting distracted by financial matters.
Sinner
recently won his first Grand Slam at the Australian Open, and his popularity
has soared both in Italy and worldwide, making him highly attractive to major
companies and sponsors, especially considering he is only 22 years old.
According
to Tiriac, it is crucial for Sinner to work with only a few companies that can
reward him well, rather than signing numerous contracts with different entities: "For
me, Sinner should be sold dearly to a few companies. Let's say, a maximum of
five. Because otherwise how can it give them satisfaction? Today 70% of
earnings come from extras, not from bonuses. Also for this reason one of the
fundamental points is the management of the star,” the Romanian said.
“Priority
to the Slams, of course, which will soon be at least five with Indian Wells,
because if a tournament offers $100 million in prizes, why does it still have
to be an ATP Masters 1000? Today I say that a mega tennis star earns too much,
but it's the usual supply and demand argument. And the exclusivity of the
character," explained Tiriac.
"When
he was with Riccardo Piatti and they came to me asking for advice, I
immediately noticed his human qualities. He was available, humble, listened and
was ready to get things done. Not only. An Italian, today, changes the face of
world tennis,” he added.
"Because you
have a great sporting tradition, a past and you know well how to affirm and
enhance a sport. He must not be enticed by easy earnings, a super-paid
performance and must manage the calendar as best as possible. Today, Sinner is
worth $50 million a year. He can easily get to $100 million," Tiriac concluded.
Cristhián AvilaTennis Journalist
Cristhián Ávila is a tennis journalist based in Santiago, Chile, and has been part of the TennisUpToDate team since early 2023. He covers the ATP and WTA Tours as well as all four Grand Slams, producing breaking news, match reports, analysis, and regular liveblogs from major tournaments.
His reporting combines statistical analysis with clear explanation, helping readers understand tactical developments, player form, and broader storylines across the tour. Working fluently in both Spanish and English, Cristhián collaborates with an international editorial team and contributes to comprehensive global coverage. As part of his work, he has conducted interviews and media interactions with leading figures in the sport, including Caroline Wozniacki and John McEnroe.
In his journalism, Cristhián places strong emphasis on careful sourcing, editorial accuracy, and updating articles promptly when new, verified information becomes available. His coverage is grounded in research, context, and direct engagement with professional tennis.
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