Iga Swiatek's mentality is comparable to that of Maria Sharapova according to her agent Max Eisenbud who used to be the agent of Maria Sharapova.
Iga Swiatek has had a lot of success lately and a lot of that is thanks to her mentality. It's not something that came completely naturally to her as she had to work on it. She spoke many times about how she worked her way to the level where she's at and that's something her agent finds similar to that of Sharapova.
Working for both gave him a unique perspective:
"There are a lot of similarities to Sharapova: Maria wanted to win first, second, third, and fourth. Iga wants to win the same. And I think when you’re talking to brands, and you tell them ‘listen, you might not have as much time with her as maybe others because she’s so focused and wants to win’, usually the brands are excited about that. It’s just something you’re upfront with the brand. And nobody’s surprised when you talk to them like that."
"There are a lot of brands out there that want to be associated with her for many reasons. She’s got a lot of things to offer, besides being a great player and showing up consistently, week in and week out, which is something that we haven’t had in women’s tennis in a while. And that’s attractive to brands, obviously, but her unique personality and the fact that she’s very real and humble are also attractive to brands. On social media, she’s very good and very authentic and a lot of brands look at social."
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