"You can't think about Djokovic or Nadal": Bjorn Borg believes more effort needs to be made to promote stars like Alcaraz

Bjorn Borg wants to see tennis media and media, in general, promote young stars like Alcaraz instead of thinking about Nadal and Djokovic because they are not the future of tennis.

Obviously, Borg understands the magnitude of the impact of Djokovic and Nadal but the sports will keep moving along with and without them. He wants to see more emphasis on young stars like Alcaraz and Rune being promoted because they will carry the sport forward and ensure its stability of it in the future.

Talking about the state of tennis in regards to the young generations, Borg said:

"Alcaraz, he won the US Open, but I think he has to prove that he is that good. He can play really good tennis, and I like a lot of what he is producing in tennis. Then you have Tsitsipas and Zverev, who injured his foot in the French Open. But you have so many good players coming up. I have to talk about Americans too, Tiafoe and Fritz, I have to mention them too, but I am talking about Europe because I am European too."

Speaking further, Borg said:

"I think there are a lot of young players coming up to take on Nadal, Djokovic, Murray, or whatever. You see new names, but it is important for the media to promote these new players coming up, because you can't think about Djokovic or Nadal, this is too much for tennis and other players to take over, and the media should promote tennis and these players, it is very important."