Why BetNow is dominating the fast-growing tennis betting market

The tennis betting market has been surging in the last couple of years, even as online betting continues to become more popular. A recent Trend Report from Entain Group stated that tennis was the 5th most popular sport across all their global brands. Additionally, according to the International Betting Integrity Association (IBIA), tennis wagering global gross gaming revenue (GGR) was estimated at roughly $4.4 billion in 2024. The good thing about the sport is that, unlike other seasonal sports, it offers year-round opportunities, with major tournaments drawing in massive global audiences. In this market, one sportsbook has stepped in to offer immersive betting experiences. 

BetNow stands out as one of the top leaders in the betting industry. In a world where fraud dominates the industry, you want a platform that offers you security and gives you the confidence and thrill of enjoying your bets. To gauge the magnitude of the fraud rates, a recent report by Biometric Update stated that fraud rates in the online gambling industry had risen by 73% from 2022 to November 2024. This means that you need to carefully select the kind of sportsbook you are to work with if you want to operate safely. And that’s exactly what BetNow offers.

For tennis betting enthusiasts, the platform is everything that anyone would need, from simplicity to deep market coverage. This online sportsbook gives players the opportunity to not only be flexible but also work with well-curated bonuses that allow for an immersive experience. However, more on that later. Well, this review will be looking at the BetNow sportsbook, highlighting the reasons why many tennis players are actively seeking to work with it. 

One thing that sets BetNow apart from many generic sportsbooks is how naturally it aligns with the rhythm of tennis betting. You see, unlike team sports like football or basketball, tennis is quite personal and fast-paced. Anything from a serve, rally or break point can tip the outcome in seconds. With BetNow, it’s like tennis was built for the platforms. The sportsbook seems to understand this nuance, designing its tennis section around everything that makes the sport as intense as it is. 

As mentioned above, tennis is an all-year-round sport, and with BetNow, this remains the case. And the good thing is that it doesn’t limit its offering to only the major Grand Slams. When the Australian Open or Wimbledon are not in play, there is either the Davis Cup, the WTA, ATP Masters 1000, the United Cup and other smaller tournaments. All these have their own thrill, and BetNow covers all of them. Nothing lost, no tournament missing, just wholesome betting from January to November. 

For serious tennis followers, this depth is a game-changer. Unfortunately, many sportsbooks just focus on the big tournaments, making it hard to follow the rising stars. You want to follow the rise of players like Jakub Mensik and Joao Fonseca, or Linda Noskova and Maya Joint. 

Live betting has become one of the most sought-after options of betting in the gambling world. In fact, most of the sports betting reports give credit to live betting for helping the sports betting market grow to the heights it is at. BetNow shines in this by offering live-in-play betting. Whether you are betting on NFL games, the NBA or even La Liga, you are assured that you’ll be having a great betting experience. In-play betting is especially important for tennis matches as they are unpredictable by nature. 

The top three markets for in-play betting in tennis include:

These three markets consistently cover about 85% of in-play stakes, with match betting being the most popular. 

Even though most people enjoy live betting because of fast payouts, another major reason why in-play betting is popular among tennis bettors is the phenomenon known as momentum swings. Punters often love trying to predict those and use them to their advantage. The momentum is all about which player is controlling the match at any point during play. 

In earlier days, people thought that these swings were most common at the beginning of a set or because of unexpected events like double faults. However, BetNow has noted that these might happen at any stage during the set. Because of this, the sportsbook ensures that it adjusts its odds when momentum swings happen. This is the joy of bettors, and that’s why they love this platform.

As mentioned above, the online betting industry has been plagued by fraudsters. Therefore, players are always looking for platforms that can assure them of their safety and security. The first thing that you do is look at the licensing of the sportsbook. You first have to verify the legitimacy of the online betting website by scrutinizing the government certification issued by a regulatory body. You see, regulatory bodies usually have strict requirements for gambling websites for player protection. Therefore, a gaming site must abide by these rules in order to get and maintain a license. 

BetNow is based in Curacao and therefore holds a Curacao gaming license. You see, many top online sportsbooks and casinos carry a Curacao license, and most of them have been proven to be legitimate. For the bad eggs in the tray, the regulatory body always finds a way of getting them and shutting them down. Since BetNow has been in operation since 2016, you can be sure that it is a reputable sportsbook. For tennis bettors, this is an important aspect to know as it gives them the assurance that they are not working with fraudsters.

When it comes to security features, the sportsbook takes effort and highlights a number of measures. These include:

However, the sign-up process lacks reCAPTCHA or player verification, but that is catered for by the other security protocols. In fact, a review by Sportingpedia gives the platform a rating of 9/10 when it comes to security.

One of the things that makes punters run away from sportsbooks is the customer service offered. An earlier study by Emplifi found that 86% of consumers are most likely to leave a brand they were once loyal to after two or three bad customer service experiences. This means that for you to keep players active on your platform, you need to keep the bar high in terms of customer support. And that’s exactly what BetNow offers.

A review by Trustpilot found many users complimenting BetNow for its great customer service. The users commented that the staff was courteous, attentive and friendly. One of the reviews said that the customer service was not good, it was Great! In fact, one review had a great experience, mentioning a number of staff and even asking if their salaries could be increased. This is the right kind of support expected by tennis bettors when they are interacting with a platform. 

BetNow offers support through several ways, including direct line, live chat and email support. The agents are also well-trained and can address all questions with relevant information. This is important, especially when live betting, since you are able to sort out your issues immediately and go back to winning points. 

Payments are notorious for making or breaking a punter’s betting experience. A customer is happiest when they can use a payment method that works with them. In fact, a study showed that 42% of US consumers are more likely to stop a purchase if the platform they are using does not have their favorite payment method. Another study by Checkout.com stated that 56% of consumers said that if they could not use their method of choice, then they would put off shopping on that site for good.

BetNow sorts that out by offering multiple modes of payment. These include traditional modes of payment like bank transfers and credit/debit cards, and more recent forms like crypto and e-wallets.

Before you can make deposits or withdrawals, it is important that you understand the different types of payment methods, if you want to have a good experience. Sometimes, the method you prefer is not the most optimal, but the good thing is that the sportsbook offers numerous payment opportunities.

One thing that you should consider is the security of the method. Methods like PayPal have proven to be among the most reliable payment methods. In fact, a study by PYMNTS revealed that 60% of people with PayPal accounts said that they would rather store their payment credentials with the e-wallet than with their banks. A reason behind this is the security protocols followed by e-wallets to ensure the highest form of safety. 

On another front, crypto uses blockchain technology, which allows for the highest forms of security and speed. With crypto transactions, you can go anonymous since you are not required to give your financial details to the sportsbook. The processing time with the digital currency is very fast and works best, especially for international transactions. 

BetNow sportsbook has turned out to be among the top tennis betting sites, courtesy of what it offers. Looking at the betting options it offers for punters, customer service, security and payment methods, it is easy to tell why it has remained a top betting site for many. 

In essence, the platform does not host tennis bets; it understands what tennis bettors think and gives them what they need. And the fact that it is always giving punters action all through the year, it is enough to say that this is the way to go. However, before you can think of using the platform, go through it in depth to understand its offering so that you do not miss out on anything.