Daily Dose of Social Media: Elena Rybakina launches YouTube channel, Jelena Ostapenko’s feud with Hawk-Eye continues

In a new Daily Dose of Social Media, Elena Rybakina launched her own YouTube channel, joining the trend set by fellow players like Jannik Sinner and Daria Kasatkina.

Meanwhile, Jelena Ostapenko created yet another viral moment by once again challenging the Hawk-Eye system, while Alexander Zverev took part in a trivia game comparing Germany and Argentina as he prepares for his debut at the Buenos Aires Open.

From the court to the camera: Rybakina surprises with YouTube launch

Elena Rybakina surprised fans by launching her own YouTube channel, following the trend of other tennis players who have started their own vlogs on the popular platform. Rybakina made her debut in Qatar with a victory over Peyton Stearns and remains one of the favourites, especially after the early exits of Aryna Sabalenka and Coco Gauff.

Daria Kasatkina has been one of the players putting the most effort into producing and editing videos for social media. Together with her girlfriend, Nataliia Zabiako, she has been filming behind-the-scenes moments from the WTA Tour and sharing them on social media and YouTube, including interviews with some of the biggest stars. Rybakina has already been featured in a teaser for Kasatkina’s upcoming vlog.

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Jannik Sinner and Federico Coria have also joined the trend, but this time, it was the 2022 Wimbledon champion who decided to launch her own YouTube channel. It all started with a cryptic video of Rybakina riding a bike with her dog in a basket on the back.

The world No. 7 is looking to regain her best form at the Doha Open. So far, she holds a 6-2 record this season, with losses to Madison Keys (Australian Open) and Belinda Bencic (Abu Dhabi), both of whom went on to win those tournaments.