Serena Williams' former coach
Rennae Stubbs has urged the
WTA
to do a better job when it comes to marketing.
Those comments from the 52-year-old came after the former world
number one and Spain’s legendary tennis star
Rafael Nadal and the current world
number two
Carlos Alcaraz recently appeared in an exhibition event for Netflix
after the streaming giants announced their intentions to enter the sports industry.
Stubbs, who worked with Serena as a coach in the past, recently
posted on her official account on the social media platform X — previously known
as Twitter — where she urged the WTA to market better to ensure that women’s
tennis gets projected in the best way possible.
"So @netflix getting into tennis is awesome. I really
hope the @WTA can do a better job over the next 12 months of promoting their
players more & getting some fun exos or team events or something on the
calendar! Especially here in the states! Also where is the wta finals this
yr?" she wrote.
There has been a discussion
in the tennis community where it was highlighted in the past that the primary
reason behind the popularity difference between men’s and women’s tennis is
the marketing strategy used by the WTA.