Having
been launched back in 1963 as the Federation Cup as the International Tennis
Federation (ITF) celebrated its 50th anniversary, the self-styled women's world
cup of tennis was further rebranded in September 2020 to honor the career
achievements (both on and off the tennis courts) of the legendary
Billie Jean King.
Having originally started as a week-long
knockout tournament, since 1995 it has morphed into a home and away country
team competition and this years edition is being held in Glasgow and avid
watchers will see a new addition when it comes to the tournament winners.
Everyone is more than used to the winner of
golf's Masters receiving an iconic green jacket to mark their triumph, and for
the very first time ever, the winning team out of the 12 competing nations will
receive their own 'Billie Blue' jacket, which has been designed by New York
based fashion brand Tony Burch. In fact, they will be the first female
professional athletes to receive a jacket as recognition of sporting success.
The iconic blue color is the same blue that
King sported throughout her playing career, including the vividly memorable,
iconic and groundbreaking
'Battle of the Sexes' exhibition match where King roundly
defeated Bobby Riggs over three sets - a match reportedly watched by over 50
million Americans, 90 million in total worldwide and despite their being other
similar battles between other tennis stars of their day, this was the one
considered by many to being pivotal in changing the public acceptance of
women's tennis given some of the sound bites and misogyny that surrounded the
build-up.
Speaking in a statement to confirm the news of
the jacket introduction, the former world No 1 and winner of 39 major tennis
titles explained.
"I can't wait for the winning team to put
on the jacket. I love the design, it's just stunning. I look at that jacket and
just think, 'yeah, that's got a lot of meaning to it'. It's more than a jacket.
It's got love, kindness, and design and thought that has gone into it. It
represents ambition, gender equality and love. It's making history. And winning
it needs to be earned, so no one has worn one yet."
Burch added themselves.
"I am in awe of Billie Jean. What she
means to young women is hard to describe. I'm really excited about the winner's
jackets. I thought about those green jackets they give men at the Masters and I
wanted to make something as iconic for world champion women athletes."
The
BJK
Cup Finals, as
previously referenced, will take place in Glasgow, Scotland in the week
commencing November 8, culminating on November 13 and this years tournament
will be contested between the following nations:
United States, Canada, Britain, the Czech
Republic, Italy, Kazakhstan, Poland, Spain, Switzerland, Australia, Slovakia
and Belgium. Many sportsbooks across the states set odds on the winner,
check out this BetRivers NY offer to find out how you can improve the odds.
There are some clearly talented players in
those ranks and naturally a few countries stand out a bit more than others with
the available potential of some of the younger stars on the circuit, but one
thing is for sure, tennis fans are in for some great battles in the coming
week.