(VIDEO) Roger Federer sighted in New York, pictured alongside Iga Swiatek and Ben Shelton at ON launch

Roger Federer has made it to New York for the US Open... at least to unveil the new outfits for the performance sportswear company, On which will be worn at the US Open.

By World Number One, Iga Swiatek and rising American star, Ben Shelton no less. Making his foray into the tennis sponsorship world, Federer was added as a shareholder in 2019 and used his star power to attract two of the brightest stars in March 2023.

Swiatek was previously involved with Nike before switching to Asics in 2020 becoming the first female athlete to sign with the brand. She wears a white, blue and black kit with her usual white shoes and cap.

Shelton returns home for the first time after spending the year on a European tour after turning professional. He sports white, pink and black gradient.