Renown British journalist Piers Morgan has taken offense to a recent advert featuring Emma Raducanu, claiming the tennis star should focus more on her tennis.
Raducanu starred in a commercial for HSBC Bank, as the financial organization is one of her many sponsors. The advert is a re-worked tale of Cinderella, Sleeping Beauty and Rapunzel, with their origin stories being re-written to send the message that women do not need men to succeed in life.
Morgan rips into Raducanu, says she should focus on tennis and not television
“Cinderella, Sleeping Beauty and Rapunzel are all successful young women,” said the 2021 US Open champion during the commercial. “They have used their brains, imagination and good sense to earn enough money to look after themselves without a Prince Charming in sight.
“What a great story. So in the end, the princesses didn’t need a prince to save them. They set up their own businesses, saved their money and spent it very wisely.”
Morgan was quick to give his opinion on the matter, covering the topic at length during an episode of his talk show.
"Of course, we all know, the best way to improve the aspirations of women is by trashing men,” said Morgan sarcastically on his Talk TV show. “As Emma said, women don’t need men at all. She certainly didn’t need men to get to where she is today… except from her father, who manages her career and her five coaches who are all male.
“Then there is her agent Max Eisenbud who is very, very good at maximizing her income… despite the fact he is a man. And then in a final twist of this tale of virtue signaling treachery, it turns out the chairman, chief executive and chief financial officer on HSBC’s board of directors are all men too.”
The outspoken talk show host then proceeded to offer some advice to the young tennis star.
"As a man, here are some words of advice for you Emma,” he added. “I think she’s great and when she won the US Open it was amazing, but she hasn’t won a shoebox since then.
“I think she’s spending too much time on this commercial stuff and not on the court. That’s my view as a man. Take it or leave it.”