Emma Raducanu and Porsche controversy shakes up the tennis world

WTA
Saturday, 12 October 2024 at 14:41
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Britain’s tennis star Emma Raducanu has taken a dig at a sponsor after it took away a major benefit. The 21-year-old was once regarded as the next big thing in women’s tennis, especially when she won the US Open at the age of just 18 three years.
The most impressive aspect of that win was the fact that Raducanu won the title despite starting the competition in the qualifying round. She went all the way and defeated Canada’s Leylah Fernandez in the final in straight sets with a score of 6-4, 6-3.
However, since then, not much has gone right for Raducanu as she has consistently struggled with fitness concerns. The one-time Grand Slam winner returned to the court earlier this year after a gap of nearly 12 months because of an injury. This year, Raducanu has played 31 matches and won just 18 of them, suffering 13 defeats in the process.
After her success in 2022, Raducanu was signed by German brand Porsche as a Brand Ambassador. Recently, a report was published in an English media outlet, Daily Mail, where it was claimed that the player’s sponsor is thinking of ending their partnership with the young tennis star and has decided on some of the benefits away from her, including a car.
The news was outrightly rejected by the German brand who issued a statement claiming that the Britain’s young tennis player remains the brand ambassador and nothing has changed. “Emma Raducanu is a global brand ambassador for Porsche and there have not been any changes within our successful partnership since it started in 2022. We are very happy with our partnership,” a spokesperson said. The former world number 10 posted a post on her official account on the social media platform Instagram where she posted a picture sitting in a Porsche car.

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