Emma Raducanu fourth highest paid athlete in 2023 despite not playing most of the season with Coco Gauff breaking out in front
WTA
Emma Raducanu has not played for most of this year's tennis season, but her endorsements and star power way from the court are very much still evident despite getting pedalled by some as a one-hit wonder.
Albeit in the highest paid female athletes of the year, she has slid down ever so slightly. She was third last year, but is still inside the top five alongside another player who has also not played a lot this year in Naomi Osaka.
Gauff rises to the top
Raducanu played only 10 matches, but earned $16.2m overall with $16m of it coming through endorsements. Osaka topped the list last year and skipped this season, but still managed to claim $15m this season. Top of the list though was Coco Gauff. The American finished the season with $6,669,622 in prize money with the bulk of that coming from the US Open. But with $16m in endorsements, it shows that the US darling is catching up to the rest of the pack.
As is Iga Swiatek who in the past has been seen as unfashionable to some but is second with $12m albeit with $9.9m of her total coming from Prize Money. Aryna Sabalenka sits sixth on the list with $9.5m alongside Elena Rybakina and a bit back Jessica Pegula with $9m. Leylah Fernandez and Ons Jabeur are also both in the top 15.
Top 10 Highest-Paid Female Athletes 2023
1. Coco Gauff Tennis – $22.7m ($6.7m prize money and $16m endorsements)
2. Iga Swiatek Tennis – $21.9m ($9.9m prize money and $12m endorsements)
3. Eileen Gu Freestyle Skiing – $20m ($27k prize money/salary and $20m endorsements)
4. Emma Raducanu Tennis – $16.2m ($238k prize money and $16 endorsements)
5. Naomi Osaka tennis – $15m ($0 prize money and $15m endorsements
6. Aryna Sabalenka Tennis – $12.2m ($8.2m prize money and $4m endorsements)
7. Elena Rybakina Tennis – $9.5m ($5.5m prize money and $4m endorsements)
8. Jessica Pegula Tennis – $9m ($6m prize money and $3m endorsements)
9. Simone Biles Gymnastics – $8.5m ($0 prize money and $8.5m endorsements)
10. Nelly Korda Golf – $7.9m ($1.4m prize money and $6.5m endorsements)
Samuel GillEditor-in-Chief
Samuel Gill is the Chief Content Officer (CCO) of TennisUpToDate.com, a role he has held since 2020. He is responsible for editorial governance across the platform, including setting content standards, overseeing accuracy and consistency, and guiding long-term editorial strategy. Since joining, he has contributed more than 10,000 articles and editorial pieces across the TennisUpToDate network, playing a central role in the daily operation and development of the site.
Based in Leicester, Samuel has a broad background in tennis media. In his current role, he works closely with editors and writers to ensure coverage meets clear journalistic standards, with particular attention to verification, consistency, and timely updates when new information becomes available.
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