Emma Raducanu makes eye-watering profits dwarfing prize money made from tennis

Emma Raducanu is looking up again at least in the short term on the court thrashing Angelique Kerber at the Porsche Tennis Grand Prix and next has Linda Noskova in her sights.

Her status as one of the biggest names in sport cannot be disputed and this has been shown with accounts filed to her Companies House (a system used in the UK to track accounts of companies and filings) showing an eye-watering profit of £10million despite Raducanu not playing for most of 2023 which is the period it will account for.

The Brit is the sole director of Harbour 6 Limited which is a company that was incorporated seemingly by her father at the start of her fame back in 2020 with trademarks also filed at the time by her family with the Raducanu brand now a hot commodity.

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It is also profit that dwarfs what she has won on court with career prize money being around £3.2m and £1.8m of that coming from her 2021 US Open win. Injuries have plagued her since that and she has earned less than £200,000 in prize money compared to £600,000 in 2022.

Emma Raducanu gave delight to her sponsors Porsche with an opening win yesterday in Stuttgart.

This means that her financials are the opposite of Iga Swiatek for instance who is the most lucrative female athlete in the world according to Forbes. But most of this figure is based off prize money won in recent years as opposed to her endorsements. This facet of her career is slowly rising, but for Raducanu it has always been self evident with huge brands signing deals. Among her clients include Wilson, Nike, British Airways, Evian, Tiffany, Dior, HSBC, Vodafone and Porsche - the latter she competes for in Stuttgart this week. This also shows the lucrative scope of earnings for Raducanu if she does manage to hit top form. But also serves as a stark reminder that despite not being on court a lot over the past year, her commercial facets are still sky high.

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