Emma Raducanu to advise Amazon on their investment into women's tennis
Prime Sport Video in Europe managing director Alex Green revealed that Raducanu was eager to work with the company, as they decide on the best way to utilize the investment.
"It’s early days, but we want to make the biggest difference we can – particularly to young women’s tennis in this country," Green said.
"It’s so important to have these figures that other girls and boys can look up to."
Raducanu lifted the US Open last month, and the historic moment was shown on Channel 4 after Amazon Prime sold the rights to the free-to-air channel. The final racked up more than 7.4 million viewers. Amazon Prime subsequently pledged to invest the money it earned from selling the rights back into tennis, working alongside the Lawn Tennis Association and Raducanu.
"At Amazon we are working with the LTA and Emma herself, she has unique insight into what is needed to help young women tennis players really rise to the top," added Green. "We are working with both of those and really hoping to make a difference to young women’s tennis in the country."