Emma Raducanu’s phenomenal US Open win leads to dramatic boost for British grassroots tennis

Emma Raducanu winning the US Open this year saw an estimated 100,000 Brits pick up a tennis racket in the two months following her Grand Slam victory.

According to data from grassroots sports management app Spond, after analyzing user data it was found that an estimated 100,000 Brits have taken up tennis in the two months following Raducanu’s historic US Open win.

This data shows an increase of 119% in 2021, with approximately 42% of this growth coming after Raducanu’s success at Flushing Meadows. Spond CEO Trine Falnes said that “Raducanu’s impact on British tennis has been nothing short of remarkable, creating a unique opportunity for the sport to move forward at the grassroots level. Falnes further said:

“Investment is needed from the government, the LTA (Lawn Tennis Association, Great Britain’s governing tennis body), and individual clubs to ensure British players are regularly competing for Grand Slams titles in the future. With investment comes opportunity – for clubs, coaches, and organizations. As we’ve seen in the many media interviews in recent weeks, thousands of hours went into that match point at the Arthur Ashe Stadium."