Iga Swiatek the highest paid female athlete of the year despite previous report handing Coco Gauff top spot

A new Forbes report positions Iga Swiatek as the highest-earning female athlete in 2023, contrasting with the recently published Sportico list where Coco Gauff claimed the top spot. Both rankings differed in the calculated earnings for each tennis player in 2023.

In on-court prize money alone, Coco Gauff earned $6,669,622, more than $3 million behind Swiatek, who amassed $9,857,686. However, both Forbes and Sportico take into account off-court income from sponsorships, promotional activities, etc.

Sportico's calculations placed Gauff at the top of the list of female athletes with $22.7 million, with Swiatek in second place with $21.9 million. This marked a departure from the dominance of Serena Williams, Maria Sharapova, and Naomi Osaka over the past 15 years.

Forbes

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Iga Świątek, Eileen Gu and Coco Gauff are the top earners for the past 12 months as tennis players continue to dominate the annual pay ranking. Who are the world’s highest-paid female athletes? See full 2023 list: trib.al/Vpol3zD

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Forbes Ranking:

Forbes' estimation increased Swiatek's earnings by two million dollars ($23.9 million), securing her the top spot for the year in 2023. Skiing sensation Eileen Gu ($22.1 million) emerged as the second-highest earner, pushing Coco Gauff to third place with $21.7 million.

Some of the main earnings for the 4-times Grand Slam champion this year come from sponsorships such as Visa, On Shoes and Apparel, Oshee, and Infosys. On the other hand, Coco Gauff increased her sponsorships, especially after winning the US Open title in September. She signed deals with brands like Baker Tilly, Bose, UPS, and even appeared in an advertisement for the movie "The Marvels," part of the Marvel Cinematic Universe.

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Women tennis players among the highest-paid

In tennis, 12 women were among the top 20 earners, with nine of them in the top 10. Following the podium were Emma Raducanu (No. 4), Naomi Osaka (No. 5), Aryna Sabalenka (No. 6), Jessica Pegula (No. 7), Elena Rybakina (No. 9), Leylah Fernandez (No. 10), Zheng Qinwen (No. 15), Ons Jabeur (No. 18), and Marketa Vondrousova (No. 20).

In total, the top 20 highest-earning women earned around 226 million in 2023. This represents a 13% decrease compared to the 258 million in 2022, primarily due to the absence of Williams, who raised 41.3 million last year, and Osaka's income dropping to 15 million dollars (from 51.1 million in 2022) due to her extended break

The Tennis Letter

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Iga Swiatek tops Forbes’ list of highest-paid female athletes. 9 of the top 10 are tennis players. 1. Iga Swiatek - $23.9 million 2. Eileen Gu - $22.1 million 3. Coco Gauff - $21.7 million 4. Emma Raducanu - $15.2 million 5. Naomi Osaka - $15 million 6. Aryna Sabalenka -…

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