"I’m running around after 2 kids & I wanna look good" as Serena Williams launches new venture with Wyn Beauty

Former World No.1 Serena Williams is a trailblazer on and off the court, and the WTA legend has undertaken a new venture as she recently launched WYN Beauty, a new makeup brand.

Following her retirement in 2022, Williams has spent more time with family and working on her business projects. The 22-time Grand Slam champion recently announced the release of WYN Beauty, a makeup brand that caters to women with diverse skin tones who lead an active lifestyle. The entire collection is designed to accommodate a wide spectrum of skin tones, focusing on women with rich melanin skin.

Upon it's announcement on social media, a user lauded Williams' strategy, stating it coincided with the rise in female sports viewership. Williams responded, confirming the statement and adding it was instrumental in her desire to look good despite taking care of her children.

"Not your average celebrity beauty brand: @serenawilliams just launched a new makeup line - WYN Beauty - and the strategy is Founder-PMF: The brand's value proposition is unique to Serena as a founder - Makeup you can move in Market Timing: Wyn is being launched right as we're seeing a meteoric (and long awaited!) rise in female sports viewership Brand Identity: The visual identity is an obvious nod to Serena once again (founder-pmf!) while the bold, bright colors are sure to win on TikTok Now imagine if it were Connected," wrote a Twitter user.

"I love this. Yea women’s sport is on the rise! So is just being active. I swear I’m more active now running around after 2 kids and I still wanna look good.. look good and feel good! And now I can. It moves with me and lasts all day! I’m literally obsessed!" responded Williams.