Although she may have hung up her racket, WTA legend Serena Williams is actively pursuing the next stage of her life, as she announced the launch of her own multimedia company.
Williams retired following last year's US Open, and is now facing the challenge of conquering the entertainment industry with the launch of 926 Productions.
According to the Hollywood Reporter, 926 Productions is close to finalizing a TV deal with Amazon Studios. Williams stated the goal of her production company was to elevate female and diverse voices, and they hoped to achieve this through their unique content with Caroline Currier appointed as president,
"With the launch of 926 Productions, we aim to elevate female and diverse voices through content that speaks to everyone," said the 23-Grand Slam champion. "I’m so excited to begin this next chapter of my career alongside Caroline, a woman who understands the art of storytelling and is passionate about evolving the entertainment industry in new directions.
"I look forward to collaborating with her and developing unique projects that inspire audiences across all platforms."
Growing up in a household where soccer was king, my earliest memories are filled with chants from packed stadiums and the rhythm of a ball being passed across neighborhood streets. But somewhere along the way, the quiet elegance and raw emotion of tennis pulled me in. What began as a curiosity became a lifelong passion; not just for the sport itself, but for the stories it tells: of grit, of heartbreak, of improbable comebacks and human resilience.
As a tennis writer, I bring the observational lens of someone who didn’t grow up in the sport, but fell in love with it as an outsider; a perspective that lets me see both its technical beauty and its emotional depth. Over the years working with TennisUpToDate, I’ve had the privilege of reaching more than 3.5 million readers worldwide, with one of my features ranking among the site’s top three articles.
With a background in storytelling and a creative mind always searching for meaning beyond the scoreboard, I aim to craft narratives that go deeper than results and rankings. Whether it’s a rising star breaking through or a veteran fighting off Father Time, I try to capture the heartbeat behind the headlines.
Serena Williams is launching 926 Productions, a multimedia production company, via @Sportico.
Multiple productions are in development including a documentary that recounts the 1971 Women's World Cup.