With social media playing a major role in marketing in today's society, it comes as no surprise that tennis stars Naomi Osaka, Iga Swiatek, Emma Raducanu and Ons Jabeur were among the Top 5 WTA players with the highest social media value in 2022.
According to a list released by Novak Djokovic's Professional Tennis Players Association (PTPA), the now-retired doubles specialist Sania Mirza topped the list. Mirza's posts across all social media platforms amounted to $11.3 million worth of media value. Swiatek came in second with just under $10 million worth of social value, while Osaka was third with $8.7 million. Raducanu and Jabeur rounded out the Top-5 with $7.2 million and $5.5 million in social value, respectively.
Other WTA stars in the top 10 included Coco Gauff, Petra Kvitova, Paula Badosa, Elina Svitolina, and Garbine Muguruza.
Based on social value, Osaka's Twitter post with BTS star Suga back in September 2022 earned the most for a single post, accumulating $823,135. Swiatek's US Open title celebration post was the second highest with a social value of $170,974.
Mirza's retirement post on Instagram during the Australian Open, Raducanu's Instagram post regarding her Singapore visit, and Gauff's retirement tribute post for Serena Williams on Twitter during the US Open were the other best posts based on social value.
On the rise is Magda Linette, who saw a 338% increase in social value during the 2022 season as opposed to 2021. Gauff, Swiatek and Caroline Garcia also saw an increase in their social value during the past year.
Growing up in a household where soccer was king, my earliest memories are filled with chants from packed stadiums and the rhythm of a ball being passed across neighborhood streets. But somewhere along the way, the quiet elegance and raw emotion of tennis pulled me in. What began as a curiosity became a lifelong passion; not just for the sport itself, but for the stories it tells: of grit, of heartbreak, of improbable comebacks and human resilience.
As a tennis writer, I bring the observational lens of someone who didn’t grow up in the sport, but fell in love with it as an outsider; a perspective that lets me see both its technical beauty and its emotional depth. Over the years working with TennisUpToDate, I’ve had the privilege of reaching more than 3.5 million readers worldwide, with one of my features ranking among the site’s top three articles.
With a background in storytelling and a creative mind always searching for meaning beyond the scoreboard, I aim to craft narratives that go deeper than results and rankings. Whether it’s a rising star breaking through or a veteran fighting off Father Time, I try to capture the heartbeat behind the headlines.
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- Can't help but suspect Vukov is back to his old self again. Thank you, WTA. Perhaps you can give them a "Battling Couple of the Year Award 2026" ??
mandoist08-11-2026 - Wtf? Why is there no reason? And what about the men's?Bel08-11-2026
- One step by another step -- WTA continues to 'lose the plot'. Too many hi-tech microphones being installed at most venues!!! Remove them (especially those along the hallways, sidewalks, and pathways throughout the venues. Not to mention (most of all) remove the mic's from the Players/Coaches Box.mandoist06-11-2026
- Enough of her bullshit. Go marry someone.mandoist06-11-2026
- Don't you just love this young lady!? We fans often expect athletes to be supermen and superwomen, often forgetting that they WILL GET TIRED! I love Alex's perspective. Tiredness for an athlete should never be viewed as a negative, especially if you are healthy, taking care of your body and mental health and putting in the work. What a mature perspective. Good for you, Alex!Rapunzel05-11-2026
- Jess is absolutely correct! But the disrespect is a trait I have noticed in most of the Russian players. Mirra is good but very immature and lacks humility. Conceivable needs to get a handle on that!Rapunzel05-11-2026
- Having spent weeks and weeks through the years on tour, I can say with confidence that Conchita was (is) one of the very few who realize the surprising level of maturity (and sometimes lack of) which Mirra seems to have developed in such a demanding adult world of Pro-Tennis. While at the same time reminding herself (Conchita, that is) that Mirra is still young and developing mentally and physically. The general public may forget at times, or not at all realize, these modern era young athletes do not have a 'normal' Youth. It's a major sacrifice, among countless sacrifices, these athletes must make. People who blow-off that fact are ignorant and unfair when they blurt out, "They choose fame so they have to put up with the intrusions on their lives". No, they do not.mandoist05-11-2026
- Okay... someone with a camera was EAVESDROPPING on a private conversation. Shouldn't that be the point of discussion here? Regardless of the sensationalist crap by media, Pegula (and anyone) has a right to an opinion. There used to be an expectation that private conversations were respected, regardless of 'stardom' and whatever other defensive excuses media tries to shove in our faces. Boo-hoo if feelings are hurt. BTW: Having been employed at various tourney venues, etc., I can't tell you how nasty and offensive players can be when discussing their opponents and colleagues... in "private". Well, I could, but won't. I also challenge anyone to deny what Jessica said is false.mandoist05-11-2026
- Vacherot is Mongasque, rather than Swiss. The tournament was Swiss :DTrwd7702-11-2026
- After a couple decades traveling to IIHF tourneys overseas... our family is done with it... and I will not be the only one!! Bad enough the NHL allows Ovachenko (a Putin Supporter and Campaigner) to live and play in the USA. Let's not forget the STATE SPONSORED RUSSIAN DOPING PROGRAMS still in effect today.mandoist31-10-2026
