Emma Raducanu has received criticism for supposedly favoring sponsorship and partnerships with brands over tennis after her US Open breakthrough.
But that isn't the case according to super agent, Max Eisenbud who believes Raducanu left millions of pounds on the table by sticking to only a certain amount of shoot days for partnerships.
“We could have done 50 days of shoots,” Eisenbud told the Sports Desk podcast.
“I’ve never seen the amount of excitement and companies that wanted to be in business with Emma after the US Open.
“It’s been a tough year. I think she got a lot of bad luck and what really hurt her was [catching] COVID and not having a great off-season, and then she was playing catch up.
“But I think that if she had zero shoot dates, everything would be the same.
“I know from the outside, you guys want to look at all those things – but if she locked herself in the room for the whole year and didn’t do anything, I think it would be the same.”
“I would imagine by the end of the year the amount of days she uses will be around 13.
“But when the 19th day comes, and it’s millions of dollars and you have got to say ‘no’ because you’re being true to the 18 days – it’s tough.”
Samuel GillEditor-in-Chief
Samuel Gill is the Chief Content Officer (CCO) of TennisUpToDate.com, a role he has held since 2020. He is responsible for editorial governance across the platform, including setting content standards, overseeing accuracy and consistency, and guiding long-term editorial strategy. Since joining, he has contributed more than 10,000 articles and editorial pieces across the TennisUpToDate network, playing a central role in the daily operation and development of the site.
Based in Leicester, Samuel has a broad background in tennis media. In his current role, he works closely with editors and writers to ensure coverage meets clear journalistic standards, with particular attention to verification, consistency, and timely updates when new information becomes available.
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