"You can't compare today's girls with them": Karolina Pliskova admits WTA has image and marketing problem since Serena Williams and Maria Sharapova
WTAThursday, 21 December 2023 at 01:59
Czech Republic’s tennis star Karolina Pliskova believes that
WTA is suffering from a marketing problem after the retirement of the likes of Serena
Williams and Maria Sharapova.
There has been discussion about who is the face of women’s tennis,
especially after the retirement of legendary Serena. Pliskova was recently quoted
in a report where she stated that WTA has been dealing with a marketing problem
in the recent past.
“I guess not only I feel that it’s not easy entirely ideal,
even though each of today’s top girls has something to offer,” she said. “I won’t
comment on the tennis, but charisma plays a role too. Sharapova and Serena were
huge personalities, even in the marketing world.
“You can’t compare today’s girl with them. And I think that
in this situation, the WTA isn’t helping much either. It doesn’t seem to me
that they promote it well. Women’s tennis now seems sidelined, not as many people
go to it as before.
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“When I was playing well and these big names were still
active, the level of everything around was higher. Girls have groups on WhatsApp, they discuss
it. But I don’t comment on it, changes take a long time and I don’t want to put
energy into it. I am not at the beginning of my career anymore so it goes beyond
me.”
Azeem Siddiqui is a seasoned sports journalist and data analyst with a strong background in both digital media and live sports production.
He began his journalism career working with partners of The New York Times and has since contributed to several leading international sports publications, including Fox Sports Asia, Calciomercato, and GiveMeSport. Since 2023, Azeem has been part of the TennisUpToDate team, where he has played a key role in sustaining the platform’s growth and ensuring tennis fans receive timely and reliable coverage of the sport’s biggest stories.
In addition to his editorial work, Azeem has extensive experience as a data analyst in live sports broadcasting—particularly in cricket—where he combines analytical precision with creative storytelling. He has collaborated with multiple production companies and cricket boards worldwide, delivering real-time insights and data-driven narratives during live match coverage.
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