Djokovic 'will not have any sponsorship issues' despite being dropped by Peugeot, according to brother

Although he lost his partnership with automobile giant Peugeot earlier this year, Novak Djokovic will not have any issues signing with new sponsors, according to the Serbian's brother.

Djokovic lost his partnership with Peugeot earlier this year. “No, we will not continue with the sponsorship of Djokovic," Carlos Tavares, the CEO of the Stellantis Group which owns Peugeot, confirmed to El Espanol last month.

And the 34-year-old, who is a strong sceptic of the Covid vaccine, could lose Lacoste in another financial blow. Venus Williams recently became the face of the clothing manufacturer, placing doubt on Djokovic’s ties. The 20-time Grand Slam champion has sported the iconic Lacoste crocodile logo on his sportswear for the last five years, but could reportedly lose up to £23million if Lacoste also cut ties with the tennis star.

However, Djokovic’s brother, Djordje, has insisted that the World No.1 will have no issues agreeing sponsorship deals with other brands if he loses Lacoste.

“I don't believe they will have problems with sponsors," said Djordje. "Novak is a man, an athlete, eagerly awaiting his return and we hope that this return will be even better than in Dubai.”

Djokovic has continued to struggle to get into events this year following his Australian Open ordeal. He remains unvaccinated against Covid and many nations still require full vaccination for entry.  

It meant that Djokovic was unable to compete at the Miami Open and Indian Wells this month. However, he regained his place as the top-ranked player in the world after Daniil Medvedev lost to Gael Monfils at Indian Wells.