Federer, Nadal and Osaka all involved in 'Australia is Open' campaign

The Australian Open has been blighted by the bushfires taking place in the country but the tennis stars have been used to help promote the country in light of this.

Clemenger BBDO, have created a new campaign involving Roger Federer, Rafael Nadal among others; to promote the country and tell the world that 'Australia is Open'.

The advertisement made opens with a message from Australian actor Chris Hemsworth, who said, "There’s only one thing I love more than tennis and that is Australia. As you all know, Australia’s had an incredibly difficult time these past few months but thankfully, people from all over the world have been there to support us and help us get through it.

This is a message that has been evoked in the Australian Open branding; with it being changed to Australia is Open; this is something that those involved in the tournament want to promote.

“In the face of a serious downturn in international tourism, we want to use the Australian Open’s global platform; and our star players, to show the world that Australia is still open for business, and for tourism," said Australian Open tournament director Craig Tiley.

"Yes, there are still so many areas affected by the terrible fires, and unfortunately that will continue for years to come. But this is a vast island continent and there are still many wonderful places and experiences untouched by the tragedy; and that are open for international visitors."