Federer, Nadal and Osaka all involved in 'Australia is Open' campaign

Sunday, 02 February 2020 at 16:03

The Australian Open has been blighted by the bushfires taking place in the country but the tennis stars have been used to help promote the country in light of this.

Clemenger BBDO, have created a new campaign involving Roger Federer, Rafael Nadal among others; to promote the country and tell the world that 'Australia is Open'.

The advertisement made opens with a message from Australian actor Chris Hemsworth, who said, "There’s only one thing I love more than tennis and that is Australia. As you all know, Australia’s had an incredibly difficult time these past few months but thankfully, people from all over the world have been there to support us and help us get through it.

This is a message that has been evoked in the Australian Open branding; with it being changed to Australia is Open; this is something that those involved in the tournament want to promote.

“In the face of a serious downturn in international tourism, we want to use the Australian Open’s global platform; and our star players, to show the world that Australia is still open for business, and for tourism," said Australian Open tournament director Craig Tiley.

"Yes, there are still so many areas affected by the terrible fires, and unfortunately that will continue for years to come. But this is a vast island continent and there are still many wonderful places and experiences untouched by the tragedy; and that are open for international visitors."

Samuel GillEditor-in-Chief

Samuel Gill is the Chief Content Officer (CCO) of TennisUpToDate.com, a role he has held since 2020. He is responsible for editorial governance across the platform, including setting content standards, overseeing accuracy and consistency, and guiding long-term editorial strategy. Since joining, he has contributed more than 10,000 articles and editorial pieces across the TennisUpToDate network, playing a central role in the daily operation and development of the site.

Based in Leicester, Samuel has a broad background in tennis media. In his current role, he works closely with editors and writers to ensure coverage meets clear journalistic standards, with particular attention to verification, consistency, and timely updates when new information becomes available.

See author's posts

claps 0visitors 0

Cash lauds praise on Kyrgios: "There's no more talented player than Nick"

Current tennis players and legends react to Kenin's Australian Open triumph