Federer urges caution with social media for Raducanu following the Brit's surge in popularity

British sensation Emma Raducanu has gained over two million Instagram followers within the last 12 months, leading to Roger Federer warning about the dangers of social media exposure.

Following her US Open triumph this month, Raducanu has experienced a meteoric rise in popularity, with everyone eager to know more about the newest Grand Slam champion. She has been sought after by major brands in an attempt to secure endorsements, in addition to being invited to A-list events.

Although Raducanu has gained close to a million followers since lifting the title at Flushing Meadows, Federer has urged caution for Raducanu and other new stars when it comes to social media exposure.

“Yes, I think so," Federer responded when asked if there was too much pressure on the young emerging talent. "I was following Emma Raducanu’s incredible run in Wimbledon and also Naomi Osaka these last few years – it’s been amazing, both of their stories.

“But it hurts when you see what happens and when they don’t feel well. The stress is so great. And I think a lot has to be down to social media: the first ten years of my life there was no social media, maybe I had just a website, then the next ten years social media was everywhere.

Read also

Emma Raducanu teases fans with switch to one-handed backhand

“Also, in regards to this, the press situation does need to be reconsidered. I think I’m one of the athletes who’s done the most press – ever! And I agree that it’s always the same. Always.

“I think players, the tournaments, journalists, we need to sit down together in a room and go, ‘OK, what would work for you and what works for us…’ We need a revolution. Or at least an evolution of where we are today. 

“I think we do need to help, coach and mentor the younger generation more. I can’t imagine going through the beginning of my career with social media; I have no clue how I would have handled it."

The 20-time Grand Slam champion went on to elaborate on how social media could have a negative effect on the mindset of some players, stressing that not everyone leaves positive remarks.

“For every ten nice comments there’s always one negative comment and, of course, that is the one you focus on," added the Swiss superstar. "It’s a horrible situation.

“Even when I am feeling down I know I need to act a certain way in front of the world’s press. We need to remember that tennis players are athletes and professionals, but we are also human too.”