Renown TV personality Piers Morgan recently voiced his opinion on Emma Raducanu appearing in a 'woke' advert by HSBC bank, and has accused the British star of virtue signaling.

Raducanu featured in a new women empowerment advert by HSBC Bank, where the origin stories of Cinderella, Sleeping Beauty and Rapunzel were recreated to view them as successful businesswomen who did not require a man to save them.

Read also

"As Emma said, women don't need men at all" - Piers Morgan lashes out at Raducanu over appearance in 'woke' advert

Morgan labels the advert as 'woke', accuses Raducanu of virtue signaling

"So in the end, the princesses didn’t need a prince to save them. They set up their own businesses, saved their money and spent it very wisely," Raducanu said in the advert.

This drew harsh criticism from Morgan, who pointed out that Raducanu's father and all five coaches in her career were male. Furthermore, the TV host sarcastically noted that Raducanu's agent, Max Eisenbud and the entire leadership team on HSBC's board of directors were all male as well.

"Of course, we all know, the best way to improve the aspirations of women is by trashing men," said Morgan. "As Emma said, women don’t need men at all. She certainly didn’t need men to get to where she is today… except from her father, who manages her career and her five coaches who are all male.

Read also

"We're Jehovah's witnesses, so we don't do that" - Serena Williams opens up on why she doesn't celebrate her birthday

"Then there is her agent Max Eisenbud who is very, very good at maximizing her income… despite the fact he is a man. And then in a final twist of this tale of virtue signaling treachery, it turns out the chairman, chief executive and chief financial officer on HSBC’s board of directors are all men too."