"The Alcaraz era is upon us": But not so fast as Novak Djokovic fans call out Nike slogan as Serbian ace continues to dominate

Serbia’s legendary tennis star Novak Djokovic has left Nike red faced after yet another ATP title.

The 36-year-old lifted the Paris Masters after beating Bulgaria’s Grigor Dimitrov in the final in straight sets with a score of 6-4, 6-3.

The victory must’ve left sportswear brand Nike who opted to sign Spanish tennis star Carlos Alcaraz after his triumph at the Wimbledon earlier this year.

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The 20-year-old became the talk of the town after defeating Djokovic in the final in a five-set thriller with a score of 1–6, 7–6(8–6), 6–1, 3–6, 6–4.

Nike posted a caption “The Alcaraz Era is upon us" after signing the Spanish tennis star on their official account on the social media platform X — previously known as Twitter.

That post, however, did not go down well for the current world number two who has not won a single title since then.

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On the other hand, Djokovic went on to win the fourth and final Grand Slam of the year — the US Open — after defeating Russia’s Daniil Medvedev in the final with a score of 6-3, 7-6, 6-3.

Before that, the current world number one also went on to win the Cincinnati Open where he defeated Alcaraz in the final with a score of 5-7, 7-6, 7-6.

Novak Djokovic

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