"The Alcaraz era is upon us": But not so fast as Novak Djokovic fans call out Nike slogan as Serbian ace continues to dominate
ATP
Serbia’s legendary tennis star Novak Djokovic has left Nike
red faced after yet another ATP title.
The 36-year-old lifted the Paris Masters after beating
Bulgaria’s Grigor Dimitrov in the final in straight sets with a score of 6-4,
6-3.
The victory must’ve left sportswear brand Nike who opted to
sign Spanish tennis star Carlos Alcaraz after his triumph at the Wimbledon
earlier this year.
The 20-year-old became the talk of the town after defeating
Djokovic in the final in a five-set thriller with a score of 1–6, 7–6(8–6),
6–1, 3–6, 6–4.
Nike posted a caption “The Alcaraz Era is upon us"
after signing the Spanish tennis star on their official account on the social media platform X — previously known
as Twitter.
That post, however, did not go down well for the current
world number two who has not won a single title since then.
On the other hand, Djokovic went on to win the fourth and
final Grand Slam of the year — the US Open — after defeating Russia’s Daniil Medvedev
in the final with a score of 6-3, 7-6, 6-3.
Before that, the
current world number one also went on to win the Cincinnati Open where he
defeated Alcaraz in the final with a score of 5-7, 7-6, 7-6.
Azeem Siddiqui is a seasoned sports journalist and data analyst with a strong background in both digital media and live sports production.
He began his journalism career working with partners of The New York Times and has since contributed to several leading international sports publications, including Fox Sports Asia, Calciomercato, and GiveMeSport. Since 2023, Azeem has been part of the TennisUpToDate team, where he has played a key role in sustaining the platform’s growth and ensuring tennis fans receive timely and reliable coverage of the sport’s biggest stories.
In addition to his editorial work, Azeem has extensive experience as a data analyst in live sports broadcasting—particularly in cricket—where he combines analytical precision with creative storytelling. He has collaborated with multiple production companies and cricket boards worldwide, delivering real-time insights and data-driven narratives during live match coverage.
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mandoist12-11-2026 - Tell this to Andreeva!mandoist12-11-2026
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