Rihanna, LeBron James, Roger Federer, and Patti Smith have redefined their experience of travel. With a poem by Patti Smith and a custom score by Jamie xx, RIMOWA's new campaign shares the journey of the icons as they embrace a purposeful new era of movement. #RIMOWA #NeverStill
Roger Federer joins Rihanna and LeBron James in new travel commercial
Tennis NewsTuesday, 21 September 2021 at 11:00
Roger Federer appeared in a new commercial for RIMOWA that also featured basketball superstar LeBron James as well as musician Rihanna.
RIMOWA is a company that produces high-quality luggage and Federer joined forces with LeBron James and Rihanna to start in the 30-second commercial. All three of them are seen packing stuff into the high-end product while a poem written and narrated by Patti Smith played in the background. The theme of the commercial is travel and all four celebrities featured in the commercial are heavy travellers.
As a tennis star, Federer spent most of his life on the road as did LeBron James playing in the NBA. Musicians Rihanna and Patti Smith toured extensively so they are familiar with travelling as well. Another 15-second clip posted on the website of RIMOWA features Federer doing his own voice over where he says:
“Travel has changed for all of us. We’ve been so used to racing through destinations. But sometimes, slowing down can actually take you
further, than you’ve ever been,”
Just In
Popular News
Latest Comments
- Players need to STOP TRYING TO JUSTIFY THEIR INCLUSION! They are not ambassadors for women in Saudi Arabia, they are not politicians, and they will never make a difference for females in that 'culture'. This little tennis "tournament" changes nothing. Players were lured by the money, opted to participate, and should just keep their predictable excuses and Women's Freedom Fairy Tales to themselves. Period. Like most things in Life -- one cannot make an argument relating to the Saudi Regime and, at the same time, triple your bank account with their "gifts".
mandoist03-11-2024 - Players need to STOP TRYING TO JUSTIFY THEIR INCLUSION! They are not ambassadors for women in Saudi Arabia, they are not politicians, and they will never make a difference for females in that 'culture'. This little tennis "tournament" changes nothing. Players were lured by the money, opted to participate, and should just keep their predictable excuses and Women's Freedom Fairy Tales to themselves. Period. Like most things in Life -- one cannot make an argument against the Saudi Regime and, at the same time, triple your bank account with their "gifts".mandoist03-11-2024
- Bring 'm on already! Cannot wait.MrAndreeva29-10-2024
- First of all, there is only one laughing emoji in her Insta story and not “several”. Also, you may want to check recent articles which has paparazzi photos of her driving a Porsche🤣Lyca29-10-2024
- Just give her some time to develop without constant scrutinyLyca27-10-2024
