Rihanna, LeBron James, Roger Federer, and Patti Smith have redefined their experience of travel. With a poem by Patti Smith and a custom score by Jamie xx, RIMOWA's new campaign shares the journey of the icons as they embrace a purposeful new era of movement. #RIMOWA #NeverStill
Roger Federer joins Rihanna and LeBron James in new travel commercial
Tennis NewsTuesday, 21 September 2021 at 11:00
Roger Federer appeared in a new commercial for RIMOWA that also featured basketball superstar LeBron James as well as musician Rihanna.
RIMOWA is a company that produces high-quality luggage and Federer joined forces with LeBron James and Rihanna to start in the 30-second commercial. All three of them are seen packing stuff into the high-end product while a poem written and narrated by Patti Smith played in the background. The theme of the commercial is travel and all four celebrities featured in the commercial are heavy travellers.
As a tennis star, Federer spent most of his life on the road as did LeBron James playing in the NBA. Musicians Rihanna and Patti Smith toured extensively so they are familiar with travelling as well. Another 15-second clip posted on the website of RIMOWA features Federer doing his own voice over where he says:
“Travel has changed for all of us. We’ve been so used to racing through destinations. But sometimes, slowing down can actually take you
further, than you’ve ever been,”
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