Williams to promote gender equality with deodorant brand partnership: "It’s very important to me that I use my platform to bring attention to the many issues faced by women"
Tennis News
Serena Williams, 23-time Grand Slam champion, will be continuing her campaign for gender equality after forming a partnership deal with American deodorant brand Secret.
The brand as a result of partnering with Williams; will donate $1 million in support of this; Williams will help them in bridging the gender gap.
She will now identify areas to invest in; based on information from high school, college and professional athletes and she spoke of the importance of this deal.
“It’s very important to me that I use my platform to bring attention to the many issues faced by women in sports and to call for meaningful change. The Secret brand has been answering that very call for years by taking real action to support female athletes,” Williams said in a press release.
“Sports changed my life; I feel compelled to continue giving back to ensure a brighter future for women in sports. I am incredibly honored to join forces with Secret; look forward to partnering closely to further the fight for gender equality for all athletes.”

Samuel GillEditor-in-Chief
Samuel Gill is the Chief Content Officer (CCO) of TennisUpToDate.com, a role he has held since 2020. He is responsible for editorial governance across the platform, including setting content standards, overseeing accuracy and consistency, and guiding long-term editorial strategy. Since joining, he has contributed more than 10,000 articles and editorial pieces across the TennisUpToDate network, playing a central role in the daily operation and development of the site.
Based in Leicester, Samuel has a broad background in tennis media. In his current role, he works closely with editors and writers to ensure coverage meets clear journalistic standards, with particular attention to verification, consistency, and timely updates when new information becomes available.
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