Williams to promote gender equality with deodorant brand partnership: "It’s very important to me that I use my platform to bring attention to the many issues faced by women"

Serena Williams, 23-time Grand Slam champion, will be continuing her campaign for gender equality after forming a partnership deal with American deodorant brand Secret.

The brand as a result of partnering with Williams; will donate $1 million in support of this; Williams will help them in bridging the gender gap.

She will now identify areas to invest in; based on information from high school, college and professional athletes and she spoke of the importance of this deal.

“It’s very important to me that I use my platform to bring attention to the many issues faced by women in sports and to call for meaningful change. The Secret brand has been answering that very call for years by taking real action to support female athletes,” Williams said in a press release.

“Sports changed my life; I feel compelled to continue giving back to ensure a brighter future for women in sports. I am incredibly honored to join forces with Secret; look forward to partnering closely to further the fight for gender equality for all athletes.”