Coco Gauff unveils new sneaker collection but with a difference as family ties evident in designing them

Despite being only 18 years old, Coco Gauff has been a part of the professional tennis scene for several years and has garnered attention from tennis fans and various brands since a young age.

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She became a New Balance ambassador at the age of 14 and recently signed a new shoe deal with the company in 2022. In this context, the current world No. 6 has launched a new edition of sneakers inspired by "pineapples, roses, and dragonflies". Gauff shared that the Colorway Cam Bams CG 1 Kids edition was initiated with drawings created by her 9-year-old younger brother, Cameron, who was gifted a book on "How to Make a Sneaker" by a New Balance designer that inspired him to create the initial designs.

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It’s all in the family. Excited to share Cam Bams CG1 kids colorway🧡💙

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Gauff explained to the magazine about the excitement her brother felt for being a part of the sneaker creation process: "He was really excited. I think he kind of sensed [what would happen] in a way because they asked him to draw on this shoe and then for the paper, so he's young, but he kind of put two and two together," the American said.

“"I asked him about that and he said it was, 'Just what I was feeling,'" she added.

"I think that's just like what's fun about being a kid in general. As you get older, you tend to overthink things. But I feel like kids really trust their first instinct and that's kind of what he did. He just said he just thought the colors look cool together."

The 18-year-old tennis player will play this week at the BNP Paribas Open Indian Wells and will make her debut in the second round against a qualifier.

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