Emma Raducanu's US Open succcess entices Sky Sports to buy US Open rights ahead of Amazon

Monday, 04 April 2022 at 07:00
emma raducanu us open 2021 cup
After her US Open triumph, Sky Sports have bought the rights to air the tournament three years after getting rid of tennis from their broadcast.
Raducanu became a household name almost overnight when she completed a historic three weeks at the US Open, failing to drop a set through three qualifying matches and seven main-draw matches to win the title aged just 18 while ranked No 150 in the world. She was the first woman to win the title on just her second Grand Slam appearance and the first qualifier ever to win a Major.
Her triumph was watched by more than nine million Brits after Amazon Prime agreed on a deal with Channel 4 to simulcast the final on free-to-air TV. Prime currently hold the rights to the ATP and WTA tournaments and have broadcast the US Open since 2018 but will lose the final Major of the year after this year, according to The Times.
With Raducanu's rapid rise to the top has come a piqued interest in both tennis and the woman herself, and Sky Sports are keen to get a piece of the action more than three years after giving up their rights to broadcast the ATP Tour. After bidding to air the tournament from 2023 onwards, it has been revealed that the Bromley teenager was behind the decision.

Just In

Popular News