Iga Swiatek confirmed as most searched female tennis athlete ahead of Emma Raducanu and Coco Gauff despite less brand deals and attention
WTA
OLBG, a
sports betting community, has published a list of the most searched female
athletes of the year, with three tennis players on the podium: Iga Swiatek,
Coco Gauff, and Emma Raducanu.
WTA's top
players hold a prominent place in women's sports, with several of them ranking
high in the total number of online searches, as considered by OLBG between
September 2022 and August 2023.
The
top-ranking athlete on this list is Iga Swiatek, with over 15 million searches.
Swiatek held the world No. 1 spot on the WTA Ranking during the period under
consideration, which she lost in early September this year to Aryna Sabalenka.
Read also
It's worth
noting that despite her significant lead over other female athletes, Iga
Swiatek experienced a substantial decrease in searches compared to the same
period of the previous year, with a -55% change.
In second
place is US Open champion Coco Gauff, who significantly increased her
popularity with over 10 million searches, representing a growth of over 500%
compared to the previous year. Gauff is also the third athlete who receives the
most positive reactions to articles about her, with 86% of reactions being
positive.
Read also
The third
position goes to Emma Raducanu, the 2021 US Open champion, who has been
sidelined throughout the year due to recurring injuries that required surgery.
Nevertheless, Raducanu remains one of the most popular athletes in the world,
with 9.6 million searches. Similar to Swiatek, the British player also
experienced a significant decrease compared to the previous year, with a -63%
change.
Other
tennis players who made the ranking include #9 Naomi Osaka (5.4 million), #10
Jessica Pegula (4.3 million), and #11 Leylah Fernandez (3.1 million). Canadian
tennis player Fernandez stands out as the second athlete who receives the most
love reactions in response to articles about her, with 87% of reactions being
positive.

Cristhián AvilaTennis Journalist
Cristhián Ávila is a tennis journalist based in Santiago, Chile, and has been part of the TennisUpToDate team since early 2023. He covers the ATP and WTA Tours as well as all four Grand Slams, producing breaking news, match reports, analysis, and regular liveblogs from major tournaments.
His reporting combines statistical analysis with clear explanation, helping readers understand tactical developments, player form, and broader storylines across the tour. Working fluently in both Spanish and English, Cristhián collaborates with an international editorial team and contributes to comprehensive global coverage. As part of his work, he has conducted interviews and media interactions with leading figures in the sport, including Caroline Wozniacki and John McEnroe.
In his journalism, Cristhián places strong emphasis on careful sourcing, editorial accuracy, and updating articles promptly when new, verified information becomes available. His coverage is grounded in research, context, and direct engagement with professional tennis.
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