"It feels like carrying a little piece of Kent with me, wherever I am in the world" - Nostalgia settles in for Emma Raducanu after creating her own scent for Wild

British number one Emma Raducanu has teamed up with refillable personal care brand Wild to create her very own scent called 'Garden of England' ahead of her return to Wimbledon on home soil.

Raducanu's partnership with Wild began in 2025 and has since become a Global Brand Ambassador and leads by example on and off the court. In the next stage of their partnership, she has been tasked to come up with a new scent resembling her.

She stayed close to home with her inspiration for it. Raducanu grew up in Kent and based the final product on the countryside in the British summer. The crisp rhubarb, fresh green leaves and rose petals give off that effect, perfect for this time in the year with temperatures soaring.

Raducanu said: "For me, a deodorant formula needs to be able to keep up with me, whether that’s on or off the court. Performance is really important, and Wild has always delivered, whilst remaining a more conscious choice."

It was something that was very special and important for the 23-year-old. "Creating my own scent with Wild was such a special moment. Growing up, I was surrounded by beautiful countryside, and the rhubarb, green leaves and rose petals instantly takes me back to summer at home. That’s what I love most about Garden of England – it feels like carrying a little piece of Kent with me, wherever I am in the world."

Charlie Bowes-Lyon, co founder of Wild, also commented on the product. “This launch is far more than just a new scent; it’s a celebration of Emma and everything she brings to the Wild brand. Emma has been an incredible ambassador for Wild because she genuinely puts our products to the test, demonstrating that natural deodorant doesn’t mean compromising on performance.”

Raducanu may be feeling the nostalgia of her childhood and upbringing in Kent, but there is also promise in the present day. Back competing on home turf, she is looking like a real threat again. This comes at a hugely important time with Wimbledon right around the corner.

Her grass swing as not been as busy as first expected. Deciding not to compete in Nottingham or Eastbourne, this came after she went on a run to the final of Queen's Club Championships.

Back by the side of Andrew Richardson, Raducanu shook off the cobwebs and got straight down to business. She did not drop a single set enroute to the final, taking down Anna Blinkova, Sorana Cirstea, Kamilla Rakhimova and most impressively Iva Jovic.

She could not secure a second WTA title as the wait to add to her collection goes on. Donna Vekic would take the glory with Raducanu now plotting her next move.

The former US Open champion is a popular figure at Wimbledon. She made her breakthrough there just before that Grand Slam success, reaching the fourth round before retiring after suffering with breathing difficulties. She made that stage in 2024 before losing in the third round last year. She still left with her head held high after giving World No.1 Aryna Sabalenka a tough test on court.

There is hope for the British contingent that Raducanu will find the tools necessary on court to go on a deep run and put on a show. The third Grand Slam of the year will take place from June 29 - July 12.