
British sensation Emma Raducanu has had a whirlwind of a career over the last few months, winning the 2021 US Open as a qualifier and securing several brand endorsement deals soon afterwards.
In addition to signing with Tiffany and Co., Dior and British Airways, the 19-year old recently became an ambassador for Evian. Raducanu spoke with GLAMOUR at an event for Evian Sparking, and gave some insight into her mindset over the past year.
"It was a great achievement for me – a pretty incredible year," said Raducanu on winning the Sports Personality of the Year Award in December of last year. "So to top it off with Sports Personality of the Year definitely meant a lot. It was a real honor to just be included in that list, and to be a part of the past champions and winners."
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The World No.13 elaborated on the importance of having self-belief, stating that it enables her to trust herself in her journey to improve on the tennis court and in life.
"I think that self-belief is really important because tennis is such an individual sport and you're out there on your own competing and fighting for every point," explained Raducanu. "There are times when you may not be going through the best patches, but you’ve just got to keep working and trusting your journey. I think that's something that I take into all aspects of life – for instance when building relationships."
The US Open champion added that she felt the most empowered when taking to the courts, as that is the moment when she experiences the most self-control.
It’s when I step out onto the match court, and I know it's just me and myself out there," concluded the British star. "That's probably the moment where I feel like I'm most in control. I like that there’s a sense of uncertainty, but you have the control over yourself – so you’re in a real battle then, fighting for every point."
Growing up in a household where soccer was king, my earliest memories are filled with chants from packed stadiums and the rhythm of a ball being passed across neighborhood streets. But somewhere along the way, the quiet elegance and raw emotion of tennis pulled me in. What began as a curiosity became a lifelong passion; not just for the sport itself, but for the stories it tells: of grit, of heartbreak, of improbable comebacks and human resilience.
As a tennis writer, I bring the observational lens of someone who didn’t grow up in the sport, but fell in love with it as an outsider; a perspective that lets me see both its technical beauty and its emotional depth. Over the years working with TennisUpToDate, I’ve had the privilege of reaching more than 3.5 million readers worldwide, with one of my features ranking among the site’s top three articles.
With a background in storytelling and a creative mind always searching for meaning beyond the scoreboard, I aim to craft narratives that go deeper than results and rankings. Whether it’s a rising star breaking through or a veteran fighting off Father Time, I try to capture the heartbeat behind the headlines.
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