Serena Williams and Naomi Osaka were surpassed by soccer player Alex Morgan as sportswomen with the most endorsements.
According to Sponsor United, the Japanese and the
American in 2022 ceased to be the sportswomen with the highest financial gains.
The report ranks Alex Morgan as the highest-earning woman in sports, with $3
million. Morgan has signed 27 contracts with important brands, such as Google,
Coca-Cola or AT&T.
In 2021, Osaka ranked first in terms of earnings,
followed by the younger of the Williams sisters.
CEO and Founder of
Sponsors United Bob Lynch referred to the increase in profits that women's
sports and athletes in general have had: “While Women's sports have always
faced a variety of disparities in the industry, their ability to win over
audiences and drive an exceptionally high level of engagement for brands is
undeniable."
In other way, the
23-time Grand Slam champion took part in an event organized by Wilson Tennis,
where she talked about her journey through tennis and her life growing up in
Compton:
"If it's not a
storm, I don't feel it. Honestly, every time I try to prove something, I go
back and say: Serena, you're from Compton, yeah! I can adjust to anything.”
“Because of everything
we've been through, I think about playgrounds and dropshots, and then feel
literally nothing. But when I hear something, I always look at my training
partner or my coach and say: Something's wrong, because if I feel it, then
something is really wrong.” Said Williams, who retired at the US Open last year
after losing to Ajla Tomljanovic in the third round.
Cristhián AvilaTennis Journalist
Cristhián Ávila is a tennis journalist based in Santiago, Chile, and has been part of the TennisUpToDate team since early 2023. He covers the ATP and WTA Tours as well as all four Grand Slams, producing breaking news, match reports, analysis, and regular liveblogs from major tournaments.
His reporting combines statistical analysis with clear explanation, helping readers understand tactical developments, player form, and broader storylines across the tour. Working fluently in both Spanish and English, Cristhián collaborates with an international editorial team and contributes to comprehensive global coverage. As part of his work, he has conducted interviews and media interactions with leading figures in the sport, including Caroline Wozniacki and John McEnroe.
In his journalism, Cristhián places strong emphasis on careful sourcing, editorial accuracy, and updating articles promptly when new, verified information becomes available. His coverage is grounded in research, context, and direct engagement with professional tennis.
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