Serena Williams and Naomi Osaka overtaken as sportswomen with the most endorsements

Serena Williams and Naomi Osaka were surpassed by soccer player Alex Morgan as sportswomen with the most endorsements.

According to Sponsor United, the Japanese and the American in 2022 ceased to be the sportswomen with the highest financial gains. The report ranks Alex Morgan as the highest-earning woman in sports, with $3 million. Morgan has signed 27 contracts with important brands, such as Google, Coca-Cola or AT&T.

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In 2021, Osaka ranked first in terms of earnings, followed by the younger of the Williams sisters.

CEO and Founder of Sponsors United Bob Lynch referred to the increase in profits that women's sports and athletes in general have had: “While Women's sports have always faced a variety of disparities in the industry, their ability to win over audiences and drive an exceptionally high level of engagement for brands is undeniable."

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In other way, the 23-time Grand Slam champion took part in an event organized by Wilson Tennis, where she talked about her journey through tennis and her life growing up in Compton:

"If it's not a storm, I don't feel it. Honestly, every time I try to prove something, I go back and say: Serena, you're from Compton, yeah! I can adjust to anything.”

“Because of everything we've been through, I think about playgrounds and dropshots, and then feel literally nothing. But when I hear something, I always look at my training partner or my coach and say: Something's wrong, because if I feel it, then something is really wrong.” Said Williams, who retired at the US Open last year after losing to Ajla Tomljanovic in the third round.