Swiatek not focused on competing with Raducanu's 'consuming and exhausting' endorsements according to World No.1's team

Iga Swiatek is not focused on competing in endorsements with anyone including fellow IMG client Emma Raducanu who racked up an impressive list in a short amount of time.

Emma Raducanu became one of the hottest names when it comes to the endorsement world after her US Open triumph. Her sudden fame was owed to the magnitude of her achievement as well as her unique background that made her a hero in three countries. Being the first woman from the UK to win a grand slam in a long time made her a hero there. Her Chinese and Romanian background made her a hero in those countries as well which resulted in plenty of endorsements, far more than what Swiatek as the number one player in the world has.

Even so, she's not interesting in competing with other players when it comes to that, but rather her tennis. Her pyschologist explained it:

"Comparing ourselves is one of the signs of perfectionism actually. Perfectionism is driven by this drilling voice in your head that is constantly asking, ‘What will others say? What will others do’. And it’s driven also by the threat of a shame kicking in: ‘we won’t do enough, or the same or better’. And it’s consuming and exhausting."

She added:

"One of the biggest areas and ideas of my work is that there is a huge difference between perfectionism and striving for excellence. Perfectionism can go away, and it goes away if you work on it. And what we want to achieve in our work with Iga is obviously to go towards striving for excellence and not putting energy into something you don’t have any control or influence on. At the same time, again: priorities and identity.”

Abramowicz further said:

“Interests are colliding, that’s true: sponsors want another PR day, sports team says no, that’s the reality. And there needs to be a discussion held there where the player’s expectations and needs are always in the center. Every new day there’s a new challenge, but we always try to find a common ground. There are a lot of discussions and our player is not involved in any of this. Because what [Iga Swiatek] needs is a quiet and safe and secure environment to fulfill her priorities.”

Read more about:
WTA Iga Swiatek Emma Raducanu

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