"The rule of scheduling, couple of things that could be adjusted": Azarenka welcome underwear rule but wants further change
WTATuesday, 04 July 2023 at 12:00
Former world number one Victoria Azarenka believes some changes
in the schedule could help in better marketing for tennis.
Tennis remains one of the very few sports in the world that has
managed to remain relevant despite not making too many changes in its format.
Other sports such as cricket and hockey in particular found
it tough to attract new viewers and therefore, they adapted different methods
to engage new audiences.
Talking about that particular issue and others, the
33-year-old, while speaking to UBITennis, appreciated the recent decision taken
by Wimbledon authorities about the relaxation of the all-white rule for WTA players but
believes more can be done.
“I appreciate the nonfull-white rule for the girls. I think
that was an important step. I think that’s very thoughtful,” she said. “I think
the traditions are good, but we do want to innovate sometimes, so I think with
the rule of scheduling, there will be a couple of things that could be
adjusted. For me, that would be that one.
“The important part is to grow our sport and be able to have
a bit more predictability with the scheduling so that it’s easier for people to
follow. If that takes maybe shortening the matches a little bit and having more
people coming. I feel like that will bring a little bit more marketing
opportunities and it will help grow our sport.”
Azarenka won the opening round of Wimbledon on Monday where
she defeated China’s Yue Yuan in three sets with a score of 6-4, 5-7, 6-4.
The two-time Australian Open winner will now face Argentina’s
Nadia Podoroska in the second-round fixture on Wednesday.
Azeem Siddiqui is a seasoned sports journalist and data analyst with a strong background in both digital media and live sports production.
He began his journalism career working with partners of The New York Times and has since contributed to several leading international sports publications, including Fox Sports Asia, Calciomercato, and GiveMeSport. Since 2023, Azeem has been part of the TennisUpToDate team, where he has played a key role in sustaining the platform’s growth and ensuring tennis fans receive timely and reliable coverage of the sport’s biggest stories.
In addition to his editorial work, Azeem has extensive experience as a data analyst in live sports broadcasting—particularly in cricket—where he combines analytical precision with creative storytelling. He has collaborated with multiple production companies and cricket boards worldwide, delivering real-time insights and data-driven narratives during live match coverage.
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