Andy and Jamie Murray begin joint venture as they launch YouTube channel with first episode including KSI
ATPThursday, 25 June 2026 at 07:32
With both now retired from the sport, Andy and Jamie Murray have moved onto a new venture. A joint YouTube channel offering a never-before-seen look at the world of tennis.
The brothers have teamed up with Prodigy Studios who are behind such channels as The Overlap and The Switch alongside IMG to create The Set which is their new digital platform offering insight and entertainment.
Launching this June, the channel will feature masterclasses, challenges, road trips, behind-the-scenes and interviews with some of the biggest names in the sport.
The first episode was out yesterday and kicked off with 'Can we turn KSI into a Pro Tennis Player? which sees the brothers test the skills of the famous YouTuber.
Andy Murray who is now coaching Jack Draper was excited to bring a different side to his life out and fulfill an ambition to create something similar to what he watches. "I am a big fan of the YouTube content that sports stars like Bryson DeChambeau and Kevin Pietersen are creating and have thought for a long time that there is space in tennis for something similar.
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"I love tennis and I've always tried to have fun whilst playing and so I'm excited to share that side of the sport with tennis fans. I've also always been really interested in the stats and the data behind sport, the expert insights and the small percentages that can make a difference, so we'll be delving into that as well as the light-hearted stuff."
While with brother Jamie in tandem, the doubles star said that they have big plans going forward and are looking forward to putting them into action. "Tennis is a global sport with limitless stories. It's been great working with my brother on the initial content; our goal is to evolve the channel based on what the fans actually want to see. We've got big ideas for where this can go."
Albeit while he is currently with Draper, Murray also admitted that it isn't what he wants at least short term to be on the road constantly.
"I realised that I don't want to be on the road either. I want to be at home," he said to HELLO!
"I don't play tennis now for enjoyment, and I'm really happy about that," he said, offering a fascinating insight into the psychology of the retired super-athlete.
"I feel like my purpose has changed," he added. "I was very focused on my tennis career, and now all of that attention goes into my family and my children. So I don't have any urge to go on the tennis court right now; I don't miss it. And I think that's a really positive thing."
Samuel GillEditor-in-Chief
Samuel Gill is the Chief Content Officer (CCO) of TennisUpToDate.com, a role he has held since 2020. He is responsible for editorial governance across the platform, including setting content standards, overseeing accuracy and consistency, and guiding long-term editorial strategy. Since joining, he has contributed more than 10,000 articles and editorial pieces across the TennisUpToDate network, playing a central role in the daily operation and development of the site.
Based in Leicester, Samuel has a broad background in tennis media. In his current role, he works closely with editors and writers to ensure coverage meets clear journalistic standards, with particular attention to verification, consistency, and timely updates when new information becomes available.
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