Federer becomes voice of navigation service Waze

Navigation service Waze has been enlisting the help of celebrities who have been lending their voice for their service and Roger Federer is now one of them.

The Swiss ace has been very active since saying goodbye to tennis focusing mainly on his charity work but also on his brand deals. He went to Japan for a UNIQLO event and went also to the US for the Met Gala. While there he made a quick trip down to Miami for the Formula One race and recently went to Lesotho for his foundation.

Now he partnered with the navigation service Waze to become one of the voices that will accompany you on your journey through the world. His voice is available in three languages - English, German and French with a couple of signature phrases as well. Some of them are:

"It’s time to drive. Rain or shine. The game must continue. We are geared up and ready to roll."

"I can’t wait to hit the road with you. Let’s visualize our ideal journey together. And let’s make it happen."

"We’re going to win this team ride, my friend. We have your reflexes and your soft hands for complicated turns. And I’ll guide us from the bottom line."

He himself said of the opportunity:

"I am delighted to be able to guide my fans by offering them an unprecedented driving experience by immersing them in the world of tennis. Driving and playing doubles requires a certain sense of timing. Like your doubles partner, I accompany you on your journeys with Waze so that you arrive at your destination by winning the match!"