Nick Kyrgios teamed up with fellow tennis players to help food banks around the world and it succeeded.
It all started with a social media campaign in Australia where Nick Kyrgios posted a video of himself playing tennis with one hand while holding a tortilla in the 2nd hand. He was using Old El Paso's tortilla and after that, he donated 10.000 Mexican meal kits to Food Bank Australia. He was followed by Australian legend Lleyton Hewitt in that regard and he soon asked Andy Murray to take it global.
So far more than 100.000 food kits have been donated in several countries and on the initiative Nick said:
“It was super exciting to kick off the Old El Paso #MessFreeChallenge with my NK Foundation to launch the new Tortilla Pockets in Australia. I’m a big fan of Mexican food and the challenge was a fun initiative to help us feed disadvantaged families by donating to food banks."
He continued:
“I've been encouraging everyone to have a go and it was amazing to see this go global. It’s been great to have the support of so many pros to get behind this cause and let us give back together with Old El Paso.”
Since he started several tennis players joined the initiative including Gael Monfils and Elina Svitolina and many more will probably follow.