Sinner makes history, becomes first player to carry non-white luxury branded bag at Wimbledon with Gucci sponsorship

Jannik Sinner made history by arriving at the Centre Court of Wimbledon with a personalized Gucci bag that was not white.

The Italian player began his participation in the third Grand Slam of the year with a commanding victory over the young Argentine, Juan Manuel Cerundolo, conceding only six games and winning 6-2, 6-2, 6-2.

Sinner demonstrated his clear favoritism and was relentless in his serve, hitting 69% of first serves in, winning 80% of those points, and 89% on his second serves, all while not facing any break points.

With his debut on the Center Court, there was a situation that caught attention. The world No. 8 appeared on the court with a Gucci bag, as he is an ambassador for the brand. This caught attention because historically, the rules have required white attire during matches at Wimbledon.

“Quite a statement indeed. First time a high-end luxury luggage piece has been brought on court. The perfect bag had to be big enough to hold all the things I need with me on court and easy to carry at the same time,” said Sinner to GQ.

“For sure this will create a conversation. Bringing sport and luxury fashion together in this way is something that's never been done before and I feel extremely proud to be a part of it. I hope people will love it as much as I do,” he added.

“Wimbledon is the most historic and prestigious tournament in tennis. The strict dress code is rooted in tradition, respect for the sport's history and a desire to maintain formality.'It also creates a very unique atmosphere which makes Wimbledon really special, in my opinion,” he concluded.

Sinner will play in the second round against another Argentine, but this time with more experience, as he will face the former world No. 8, Diego Schwartzman. The two players have met three times before, with Sinner securing convincing victories in all of their previous encounters.