"Tennis hasn't been marketed in the right way": Nick Kyrgios hits out as Jannik Sinner match spotted with empty seats at Miami Open

Australia’s tennis star Nick Kyrgios has stated that the reason behind empty stands during the Miami Open is poor marketing. There has been a lot of discussion on social media about the lack of presence of the fans in the stands during the mega-event.

Kyrgios, who has been out of action for more than 15 months, took to Twitter and stated that in his opinion, the primary reason behind low attendance during the second-round fixture featuring Italy’s Jannik Sinner was poor marketing.

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"Unfortunately tennis hasn’t been marketed or been done the right way,” he said. It is not the first time that Kyrgios has been involved in the discussion about how the experience for the audience is in the tennis arena.

In the recent past, tennis legend Pat Cash made a comment about how the crowd has been a little out of control in Australia in the last decade. "I think the Australian crowds in the last 10 years have got a little out of control," he said.

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In response to that, Kyrgios stated that people should stop controlling the crowd who are turning up to sporting events as robots.

"Absolutely stupid comment by another old head that has no idea how marketing or how things work in today's day and age. You need entertainment. We need the crowds to feel part of the sport,” he said back then. "We need entertainment. We need people having beers and the players loving it. We need human interaction. We're human, not robots. We need it to be like that.”

Nicholas Kyrgios

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Replying to @bishalc004

Unfortunately tennis hasn’t been marketed or been done the right way 😭

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