Australia’s tennis star
Nick Kyrgios has stated that the
reason behind empty stands during the
Miami Open is poor marketing. There has been a lot of discussion on social media about
the lack of presence of the fans in the stands during the mega-event.
Kyrgios, who has been out of action for more than 15 months,
took to Twitter and stated that in his opinion, the primary reason behind low
attendance during the second-round fixture featuring Italy’s
Jannik Sinner was poor
marketing.
"Unfortunately tennis hasn’t been marketed or been done
the right way,” he said. It is not the first time that Kyrgios has been
involved in the discussion about how the experience for the audience is in the tennis
arena.
In the recent past, tennis legend Pat Cash made a comment
about how the crowd has been a little out of control in Australia in the last decade.
"I think the Australian crowds in the last 10 years have got a little out
of control," he said.
In response to that, Kyrgios stated that people should stop
controlling the crowd who are turning up to sporting events as robots.
"Absolutely stupid comment by another old head that has
no idea how marketing or how things work in today's day and age. You need
entertainment. We need the crowds to feel part of the sport,” he said back
then. "We need entertainment. We need people having beers and the players
loving it. We need human interaction. We're human, not robots. We need it to be
like that.”