"Tennis hasn't been marketed in the right way": Nick Kyrgios hits out as Jannik Sinner match spotted with empty seats at Miami Open
ATPTuesday, 26 March 2024 at 02:30
Australia’s tennis star Nick Kyrgios has stated that the
reason behind empty stands during the Miami Open is poor marketing. There has been a lot of discussion on social media about
the lack of presence of the fans in the stands during the mega-event.
Kyrgios, who has been out of action for more than 15 months,
took to Twitter and stated that in his opinion, the primary reason behind low
attendance during the second-round fixture featuring Italy’s Jannik Sinner was poor
marketing.
"Unfortunately tennis hasn’t been marketed or been done
the right way,” he said. It is not the first time that Kyrgios has been
involved in the discussion about how the experience for the audience is in the tennis
arena.
In the recent past, tennis legend Pat Cash made a comment
about how the crowd has been a little out of control in Australia in the last decade.
"I think the Australian crowds in the last 10 years have got a little out
of control," he said.
In response to that, Kyrgios stated that people should stop
controlling the crowd who are turning up to sporting events as robots.
"Absolutely stupid comment by another old head that has
no idea how marketing or how things work in today's day and age. You need
entertainment. We need the crowds to feel part of the sport,” he said back
then. "We need entertainment. We need people having beers and the players
loving it. We need human interaction. We're human, not robots. We need it to be
like that.”
Azeem Siddiqui is a seasoned sports journalist and data analyst with a strong background in both digital media and live sports production.
He began his journalism career working with partners of The New York Times and has since contributed to several leading international sports publications, including Fox Sports Asia, Calciomercato, and GiveMeSport. Since 2023, Azeem has been part of the TennisUpToDate team, where he has played a key role in sustaining the platform’s growth and ensuring tennis fans receive timely and reliable coverage of the sport’s biggest stories.
In addition to his editorial work, Azeem has extensive experience as a data analyst in live sports broadcasting—particularly in cricket—where he combines analytical precision with creative storytelling. He has collaborated with multiple production companies and cricket boards worldwide, delivering real-time insights and data-driven narratives during live match coverage.
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