Keys starts new relief initiative 'Kindness in Crisis' in response to COVID-19 outbreak

However, the athletes of the WTA have rallied in response as they seek to support the less fortunate. Various WTA stars have risen to the challenge in an effort to provide relief for those affected financially.

World No.13 Madison Keys partnered with Kindness Wins to provide relief in the form of twenty $100 Visa gift cards to people struggling financially during this pandemic. The American is using her platform to launch a new relief initiative called Kindness in Crisis.

"At a time when many of us are experiencing fear and isolation, I wanted to step up and offer my help, even if it was just a small gesture,” Keys said in a statement. “Over the past week, that idea has spread to include awarding Visa gift cards to individuals who are struggling, and alongside my fellow professional athletes, raising funds for COVID-19 relief, by way of our Kindness in Crisis auction."

In addition to these gift cards, WTA charities announced that they would match Keys' donations, making a total of 40 gift cards available for people in need.

"I am thrilled that WTA Charities is matching the donations that we are collecting through our Kindness Wins initiatives, increasing our impact during this difficult time,” Keys said. “Working together to support one another is exactly what we need right now."

Furthermore, the initiative allows athletes to auction off signed memorabilia, with the proceeds going towards bringing relief to affected communities.

Other athletes involved include U.S Olympic Medalists Mikaela Shiffrin and Jessie Diggins [Skiing].

“I’m excited to have fellow athletes join me on the Kindness In Crisis efforts – we’re all truly on the same team.” Keys stated.

[embed]https://twitter.com/Madison_Keys/status/1242135981492404225[/embed]